Digital Marketer

Responsibilities:

Digital Marketing, Flyers & Brand Visibility:

• Develop and execute monthly digital marketing strategies aligned with the company's business and revenue objectives.
• Develop and maintain a weekly content calendar covering property listings, land sales, leasing opportunities, facility management services, legal services, company activities, promotions, events, and relevant industry content.
• Manage and coordinate the company's social media presence across Instagram, Facebook, X/Twitter, LinkedIn, TikTok, WhatsApp Business, and other approved platforms.
• Coordinate the creation and production of flyers, promotional graphics, videos, adverts, brochures, and other digital marketing materials.
• Work closely with the Manager overseeing each business unit to develop accurate and relevant content for their respective services.
• Coordinate with graphic designers, content creators, photographers, and other relevant vendors where required.
• Ensure all flyers and marketing materials accurately represent the company's services, pricing, properties, promotions, events, and brand standards.
• Ensure approved flyers and marketing materials are posted regularly and consistently across all approved social media platforms and digital channels.
• Ensure there are no prolonged gaps in the company's digital communication and social media activities.
• Ensure property listings, promotional offers, announcements, campaigns, events, and service offerings are posted promptly.
• Maintain consistent posting on WhatsApp Status, including property listings, service offerings, promotional flyers, events, testimonials, and other relevant business content.
• Monitor the performance of posts, flyers, campaigns, and digital content and recommend improvements based on engagement and lead generation.
• Identify emerging digital marketing trends and recommend innovative strategies to improve brand awareness and customer acquisition.

Product Knowledge, Content Development & Client Engagement:

• Develop and maintain comprehensive knowledge of the company's service portfolio, including Facility Management, Realtor/Real Estate Services, Land and Property Sales, Leasing, and Legal Services.
• Understand the features, benefits, processes, pricing, and unique selling points of each service.
• Work closely with the Manager overseeing each business unit to develop accurate and relevant marketing content for their respective services.
• Coordinate the development of service-specific content, including social media posts, flyers, videos, educational materials, promotional campaigns, and client-facing communications.
• Ensure all content accurately represents the company's services and is reviewed and approved by the relevant Manager before publication.
• Translate product and service information into clear, engaging, and customer-focused content that supports lead generation and business development.
• Engage prospective and existing clients digitally through WhatsApp, Instagram, Facebook, LinkedIn, TikTok, email, telephone, and other approved communication channels.
• Respond promptly to digital enquiries and provide accurate information about the company's services.
• Qualify digital prospects based on their needs and requirements and direct qualified leads to the appropriate Manager or business unit.
• Maintain consistent follow-up with prospects generated through digital channels.
• Convert digital enquiries into consultations, meetings, property inspections, service appointments, or other business opportunities.
• Gather customer feedback and market intelligence from digital engagements and share relevant insights with the appropriate Manager.

Lead Generation & Field/Event Prospecting:

• Generate qualified leads through digital marketing campaigns, social media, online platforms, networking, referrals, cold outreach, and physical prospecting.
• Participate actively in weekly events, activations, exhibitions, networking activities, open houses, property inspections, and field-storming activities.
• Visit estates, business districts, corporate offices, events, strategic locations, and other relevant areas for prospecting.
• Build relationships with prospective buyers, investors, landlords, landowners, corporate clients, and other stakeholders.
• Identify potential clients and business opportunities for the company's various business units.
• Capture and document all leads generated from events and field activities.
• Ensure timely follow-up with leads generated through weekly events and prospecting activities.
• Submit same-day reports on field activities, locations visited, leads generated, prospects contacted, and opportunities identified.

Sales Support & Revenue Growth:

• Support the Business Development Manager in achieving monthly, quarterly, and annual revenue targets.
• Promote and sell lands, residential properties, commercial properties, leasing opportunities, facility management services, and legal services.
• Follow up consistently with assigned prospects from initial enquiry through inspection, negotiation, and closure.
• Schedule and participate in client meetings, property inspections, presentations, viewings, and business development activities.
• Understand customer needs and recommend suitable properties or services.
• Support the preparation and presentation of proposals, quotations, property information, and other sales materials.
• Assist with negotiations and transaction processes until successful closure.
• Maintain an active sales pipeline and identify opportunities for upselling, cross-selling, referrals, and repeat business.
• Escalate complex client concerns, pricing issues, or transaction matters to the Business Development Manager or relevant Manager.

Property Listings & Digital Platforms:

• Upload and maintain accurate property and land listings on PropertyPro, Property Centre, and other approved listing platforms.
• Ensure every listing contains accurate descriptions, pricing, location, property specifications, images, videos, and contact information.
• Regularly review and refresh listings to improve visibility and engagement.
• Remove sold, unavailable, or expired listings promptly.
• Track enquiries, leads, inspections, and conversions generated from online property platforms.
• Coordinate with the Business Development Manager and relevant teams to obtain updated property inventory.
• Monitor competitor listings, pricing, promotions, and digital marketing activities.
• Recommend improvements to property descriptions, visuals, pricing presentation, and listing strategies.

Portfolio & Inventory Management:

• Maintain accurate records of the company's property and land portfolio.
• Track available, reserved, allocated, sold, leased, and unavailable properties.
• Maintain updated records of property prices, locations, specifications, availability, and transaction status.
• Ensure digital listings correspond with the company's current inventory.
• Coordinate with Management and the Business Development Manager regarding newly acquired properties, projects, and changes to existing inventory.
• Identify and report discrepancies between internal portfolio records and published listings.
• Prepare weekly portfolio and inventory status reports.

Marketing Campaigns & Weekly Events:

• Develop monthly marketing plans for lands, properties, rentals, facility management services, and legal services.
• Plan and coordinate promotional campaigns, open houses, webinars, roadshows, exhibitions, activations, networking events, and other marketing initiatives.
• Support the organization and execution of weekly business development and marketing events.
• Ensure adequate flyers, marketing materials, promotional resources, and service information are available for each event.
• Coordinate pre-event, during-event, and post-event marketing activities.
• Capture leads generated from events and ensure timely follow-up.
• Evaluate campaign and event performance based on reach, engagement, leads, inspections, conversions, and revenue generated.
• Recommend adjustments to campaigns and events based on performance data.

Social Media, Flyer Posting & Content Management:

• Maintain a consistent and active posting schedule across all approved social media platforms.
• Post approved flyers and marketing creatives regularly across Instagram, Facebook, LinkedIn, X/Twitter, TikTok, WhatsApp Status, and other approved channels.
• Ensure all flyers are posted with appropriate captions, service information, calls-to-action, contact details, hashtags, and relevant links where applicable.
• Coordinate the timely posting of property listings, land offers, facility management services, legal services, leasing opportunities, company updates, client testimonials, educational content, and promotional campaigns.
• Ensure content is posted according to the approved weekly/monthly content calendar.
• Repurpose approved marketing materials across relevant platforms to maximize visibility and reach.
• Monitor comments, direct messages, enquiries, and responses generated from posts and flyers.
• Respond promptly to digital enquiries and ensure qualified leads are captured and transferred to the appropriate Manager or business unit.
• Track which posts, flyers, platforms, and campaigns generate the highest engagement and leads.
• Prepare regular reports on posting activities, engagement, enquiries, leads generated, and conversions.
• Recommend new content ideas and promotional approaches to improve online visibility, engagement, and lead generation.
• Ensure the company's digital platforms remain active, professional, current, and aligned with the approved brand image.

Customer Relationship Management:

• Build and maintain strong relationships with existing and prospective clients.
• Deliver professional and responsive customer service throughout the customer journey.
• Follow up consistently with prospects and clients.
• Maintain accurate customer and prospect information in the CRM/database.
• Handle customer objections professionally and escalate unresolved issues appropriately.
• Collect customer feedback and identify opportunities to improve customer experience.
• Encourage referrals, repeat business, and long-term client relationships.

Weekly Training & Performance Development:

• Participate actively in all weekly training sessions organized by Management.
• Participate in sales coaching, product knowledge sessions, marketing training, role plays, and other professional development activities.
• Maintain current knowledge of the company's properties, services, pricing, processes, and market offerings.
• Apply knowledge gained from training to improve sales, marketing, negotiation, communication, and customer engagement.
• Continuously develop digital marketing, sales, and business development skills.

Reporting & Accountability:

• Submit daily activity reports covering calls, messages, digital engagements, field activities, locations visited, leads generated, follow-ups, inspections, and conversions.
• Submit weekly lead-generation and sales pipeline reports.
• Submit weekly portfolio and listing status reports.
• Submit weekly event/activity reports detailing attendance, leads generated, engagement, and follow-up actions.
• Prepare and submit monthly marketing strategies and content calendars.
• Track campaign performance and provide monthly marketing performance reports.
• Maintain accurate CRM and customer records.
• Monitor key marketing and sales performance indicators.
• Ensure all assigned targets and deadlines are consistently met.

Requirements:

• Minimum of an HND in Marketing, Business Administration, Real Estate, Mass Communication, or related field.
• Minimum of 4 years' experience in Digital Marketing, Sales, Business Development, or Real Estate.
• Strong experience in lead generation, social media management, content creation, and customer engagement.
• Ability to create/coordinate flyers and marketing materials and post content consistently across digital platforms.
• Proficiency in WhatsApp, Instagram, Facebook, LinkedIn, TikTok, Canva, and other relevant digital tools.
• Experience with property listing platforms such as PropertyPro and Property Centre.
• Strong sales, communication, persuasion, negotiation, and follow-up skills.
• Experience with digital campaigns, CRM, and online advertising is an advantage.
• Strong knowledge of the Lagos market.
• Willingness to participate in weekly events, field activities, networking, property inspections, and client engagements.
• Must be proactive, creative, presentable, organized, commercially minded, and target-driven.

Benefits:

• Competitive salary.
• Performance-based incentives/commission.
• Training and professional development.
• Career growth opportunities.
• Industry exposure and networking opportunities.