Managing a portfolio of clients’ PR accounts
Providing strategic counsel to clients to aid their PR and wider marketing campaigns
Providing commentators and product or company information to the media (newspapers, magazines, radio, television and online news sites)
Building relationships with existing and new clients
Building relationships with key media contacts
Liaising with clients regarding press campaigns, creative projects and PR solutions
Dealing with the media, speaking to journalists and other members of the press
Providing innovative and creative ideas to clients
Briefing clients and updating them on press campaigns
Analysing PR coverage and providing written reports
Communicating effectively with a range of stakeholders
Management of other team members
Responsibilities will vary according to organisation and accounts but may include a combination of:
Daily point of contact with key media contacts
Developing industry, sector and product-focused PR campaigns.
Managing the needs of the client and their accounts
Contributing to daily meetings, and liaising and updating clients on PR activities
Keeping abreast of current PR trends and tools
Building client relationships and maintaining a network of media contacts including journalists and industry spokes people
Spearheading both traditional PR and social media projects
Developing news angles, stories and pitches to further the client’s profile, products and services.
Fulfilling the client’s key performance indicators and growing accounts
Being involved in pitching for new business and developing PR proposals
Managing a high level of client interaction
Managing and mentoring junior members of staff.
High levels of communication - both presentation, verbal and written skills
Impressive emotional intelligence and interpersonal expertise
A passion for the media, including social media
Flair for creativity, strategic thinking and innovation
Strong copywriting and marketing mastery
Commercially aware and business savvy
Good industry knowledge and experience in building influential networks
Solid computer prowess and project management skills
An outstanding organisation with an ability to manage multiple projects and portfolios
Service focused and sensitive to confidential information.
Graduates with relevant degrees in the arts, media or public relations are desirable. PR qualifications from the CIPR, NIPR or PRAN are also highly valued. However, a lack of qualifications is not necessarily a barrier to entry if you can demonstrate strong interpersonal, writing and project management skills, a creative flair and an interest in the media.
Work experience in related fields including journalism or marketing offers transferable skills to a career in PR and is therefore attractive to potential employers.
Experience of directing business to business (B2B) or business to consumer (B2C) PR accounts
Agency experience is preferred
Evidence of copywriting, marketing and report writing, social media, event management and client liaison skills.
Strong communication with excellent presentation and data analysis capabilities
Aptitude to build a network of influencers and press commentators
Industry knowledge and contacts are beneficial.