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1 month ago

Job Summary

Tresses Lagos is a premier Trichology Hair Spa Salon in Lagos, Nigeria. We seek a Digital Marketing Associate with a primary focus on developing and executing digital marketing strategies as well as content creation while significantly enhancing our broader communications, marketing, and public relations initiatives.

  • Minimum Qualification: Degree
  • Experience Level: Entry level
  • Experience Length: 2 years

Job Description/Requirements

Responsibilities:

Social Media Management:

  • Manage and update all social media accounts (Instagram, Facebook, Twitter, etc.) with engaging and relevant content.
  • Develop and implement social media strategies to boost followers, engagement, and brand visibility.
  • Respond to customer inquiries and comments on social media platforms promptly.


SEO Marketing:

  • Optimize the website for search engines (SEO) to improve organic search rankings.
  • Research and implement keywords, meta descriptions, and other SEO techniques.
  • Monitor website traffic and use data-driven insights to enhance SEO performance.


Content Creation:

  • Create high-quality social media videos showcasing our salon's services, products, and promotions.
  • Edit and enhance video content to ensure it is visually appealing and engaging.
  • Generate blog posts and written content that align with SEO strategies.


Analytics and Reporting:

  • Monitor key performance indicators (KPIs) related to social media and SEO efforts.
  • Provide regular reports and insights to track progress and recommend improvements.


Collaboration and Teamwork:

  • Collaborate with the marketing team to align digital marketing efforts with overall marketing strategies.
  • Work with colleagues to create consistent and on-brand messaging across all platforms.


Support for Communications, Marketing, and Public Relations Efforts:

  • Play an active role in the development and execution of comprehensive marketing campaigns.
  • Contribute to the creation of press releases, newsletters, and promotional materials.
  • Engage with media outlets and influencers to enhance brand visibility.
  • Participate in public relations and community engagement activities.


Requirements:

  • Bachelor's degree in Marketing, Digital Marketing, or a related field.
  • Proven experience in digital marketing and social media management.
  • Proficiency in video recording and editing software.
  • Strong knowledge of SEO best practices.
  • Excellent communication and writing skills.
  • Creative mindset and ability to think outside the box.
  • Familiarity with the beauty, wellness, personal care, and salon industry is a plus.


Benefits:

  • Competitive salary and performance-based bonuses.
  • Opportunities for professional growth and development.
  • A supportive and creative work environment.
  • Discounts on salon services and products

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