Digital Marketing Associate
tresse haircare
Marketing & Communications
Job Summary
Tresses Lagos is a premier Trichology Hair Spa Salon in Lagos, Nigeria. We seek a Digital Marketing Associate with a primary focus on developing and executing digital marketing strategies as well as content creation while significantly enhancing our broader communications, marketing, and public relations initiatives.
- Minimum Qualification: Degree
- Experience Level: Entry level
- Experience Length: 2 years
Job Description/Requirements
Social Media Management:
- Manage and update all social media accounts (Instagram, Facebook, Twitter, etc.) with engaging and relevant content.
- Develop and implement social media strategies to boost followers, engagement, and brand visibility.
- Respond to customer inquiries and comments on social media platforms promptly.
SEO Marketing:
- Optimize the website for search engines (SEO) to improve organic search rankings.
- Research and implement keywords, meta descriptions, and other SEO techniques.
- Monitor website traffic and use data-driven insights to enhance SEO performance.
Content Creation:
- Create high-quality social media videos showcasing our salon's services, products, and promotions.
- Edit and enhance video content to ensure it is visually appealing and engaging.
- Generate blog posts and written content that align with SEO strategies.
Analytics and Reporting:
- Monitor key performance indicators (KPIs) related to social media and SEO efforts.
- Provide regular reports and insights to track progress and recommend improvements.
Collaboration and Teamwork:
- Collaborate with the marketing team to align digital marketing efforts with overall marketing strategies.
- Work with colleagues to create consistent and on-brand messaging across all platforms.
Support for Communications, Marketing, and Public Relations Efforts:
- Play an active role in the development and execution of comprehensive marketing campaigns.
- Contribute to the creation of press releases, newsletters, and promotional materials.
- Engage with media outlets and influencers to enhance brand visibility.
- Participate in public relations and community engagement activities.
Requirements:
- Bachelor's degree in Marketing, Digital Marketing, or a related field.
- Proven experience in digital marketing and social media management.
- Proficiency in video recording and editing software.
- Strong knowledge of SEO best practices.
- Excellent communication and writing skills.
- Creative mindset and ability to think outside the box.
- Familiarity with the beauty, wellness, personal care, and salon industry is a plus.
Benefits:
- Competitive salary and performance-based bonuses.
- Opportunities for professional growth and development.
- A supportive and creative work environment.
- Discounts on salon services and products
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