Activations Manager

Responsibilities:

• Build and maintain a calendar of consumer activation events on a periodic basis
• Implement consumer activation programmes – experiential, promotional and in-store marketing activities
• Formulate a detailed plan for each event, including budgeting to ensure cost-effectiveness of events
• Plan and implement marketing strategies to increase consumer footfall and interest in the activation
• Develop a site plan for roadshows, including where speakers or musical acts will be located and where food and drink stations will be located
• Coordinate with vendors such as caterers, event planners, and other suppliers to ensure that event objectives are met
• Manage event support staff, including production workers and security guards for major events
• Work with designers to create promotional materials such as banners, fliers, billboards, and advertisements
• Coordinate with statutory bodies and departments, including police, to ensure that all permits are obtained, and events are executed smoothly and efficiently
• Analyse previous campaigns to replicate success and avoid past mistakes from recurring
• Submit detailed reports, with metrics and photographs, after each event
• Develop thorough brand and product knowledge to be able to educate consumers about our brands and products.

Key Performance Indicator:

• Number of activations: As per agreed target per quarter
• Budget management: Variance to be within +/- 5%
• Timeliness: All events within agreed timelines
• Statutory compliance: All permits obtained, no legal action
• Reporting: Detailed event reports within 48 hours

Requirements:

• Project Management
• Brand Activation & Event Management
• Marketing Strategy & Execution
• Analytical & Reporting Skills
• Negotiation & Relationship Management
• Creative Thinking & innovation
• Communication & Presentation Skills