Social Media/Content Creator

Responsibilities:

Social Media Management:

• Plan, manage, and post content across all social media platforms, including Instagram, Facebook, Twitter, LinkedIn, and TikTok.
• Develop and implement weekly and monthly content calendars in alignment with marketing campaigns and sales targets.
• Engage with online followers, respond to comments/messages, and manage brand perception across platforms.
• Monitor social media trends, real estate hashtags, and competitor activities to inform content strategy.
• Track and report on key engagement metrics (reach, impressions, saves, shares, comments, DMs).

Content Creation:

• Create compelling, original, and brand-aligned written and visual content (captions, short videos, carousels, Reels, blog posts, flyers, etc.).
• Develop storytelling-driven campaigns around real estate offerings, inspection updates, investment benefits, and customer success stories.
• Collaborate with graphic designers, digital marketers, and field teams to ensure consistency and accuracy in messaging.

Brand Awareness and Lead Support:

• Generate leads by creating engaging calls-to-action and driving traffic to inquiry forms or WhatsApp channels.
  
• Ensure timely promotion of new properties, price changes, events, launches, and inspection updates.
  
• Collaborate with the sales and admin team to get testimonials, site photos, and property videos for content use.
  

Reporting and Analytics:

• Prepare weekly and monthly performance reports on content reach, engagement, growth, and lead generation.
  
• Use insights to adjust posting times, content types, and platform priorities.
  

Platform Innovation and Growth:

• Recommend and test new content formats, platform features, or tools that enhance visibility and user interaction.
  
• Proactively introduce trends such as real estate memes, voiceovers, market ads, and virtual walkthroughs.
  

Miscellaneous Duties:

• Handle any additional tasks or special projects assigned by the management.
  
• Act as a backup in certain administrative functions when required.
  
• Provide general support in office management to maintain an organized and professional work environment.
  

Requirements:

• Bachelor's degree/HND in Marketing, Communications, or related field
  
• Proven experience in social media management: Minimum 2-3 years of experience in managing social media accounts for a company or brand.
  
• Portfolio showcasing social media work: A portfolio demonstrating successful social media campaigns, content creation, and engagement strategies.
  
• Ability to create engaging posts and boost engagements across all social media platforms.
  
• Ability to write professional scripts for LinkedIn optimization
  
• Track record of compelling contents
  
• Social media platforms: In-depth knowledge of major social media platforms (Facebook, Twitter, Instagram, LinkedIn, YouTube, etc.).
  
• Content creation: Ability to create high-quality, engaging content (text, images, videos, stories, etc.).
  
• Content strategy: Understanding of content strategy development and implementation.
  
• Community management: Ability to manage and engage with online communities.
  
• Analytics and reporting: Familiarity with social media analytics tools (e.g., Hootsuite Insights, Sprout Social) and ability to create reports.
  
• Content calendar management: Ability to plan, schedule, and manage content across multiple platforms.
  
• Brand voice and tone: Understanding of brand voice and tone, with the ability to adapt to different audiences and platforms.
  
• Crisis management: Ability to handle social media crises and develop strategies to mitigate negative feedback.

Competencies:

• Creativity: Ability to think creatively and develop innovative content ideas.
• Communication: Excellent written and verbal communication skills.
• Analytical thinking: Ability to analyze data, track performance, and make data-driven decisions.
• Problem-solving: Ability to troubleshoot issues and develop solutions.
• Time management: Ability to prioritize tasks, manage multiple projects, and meet deadlines.
• Adaptability: Ability to adapt to changing trends, algorithms, and brand priorities.
• Collaboration: Ability to work with cross-functional teams (marketing, communications, product, etc.).
• Attention to detail: Ability to ensure high-quality content and accurate information

Location: Onsite- Sangotedo