Digital Storytelling & Content Lead

Responsibilities:

• Lead the end-to-end planning, creation, editing, and publishing of social-first content for Onyx Network Media across relevant platforms.
• Own Onyx’s social media presence, including content strategy, publishing workflow, performance tracking, and optimisation.
• Create original content and direct the production of new social assets, including coordinating BTS capture during shoots and campaigns.
• Repurpose long-form productions (films, BTS, interviews, documentaries, commercial work) into high-performing short-form social content.
• Edit video content using CapCut (or similar tools) and design platform-ready visual assets using Canva in line with brand guidelines.
• Develop and execute platform-specific content strategies that support brand positioning, audience growth, partnerships, and revenue objectives.
• Shape storytelling, hooks, pacing, captions, and visual language for platform-native performance.
• Monitor analytics and performance metrics, produce monthly performance reports, and iterate content based on data and audience behaviour.
• Lead digital marketing efforts for both client-facing campaigns and in-house productions, including film releases and major announcements.
• Stay deeply plugged into social platform behaviour, trends, and digital culture, translating insights into creative strategy.
• Collaborate with the Growth & Partnerships Lead and production teams to align content with commercial and brand objectives.

Requirements:

• Minimum of 2 years of experience in social media content creation, digital marketing, content production, or a related role.
• Demonstrated experience managing social media pages end-to-end (strategy, creation, editing, publishing, analytics).
• Strong hands-on skills in short-form video editing (CapCut or similar tools) and social design (Canva or similar tools).
• Strong storytelling instincts with a deep understanding of platform-native content formats.
• Comfortable working in lean, fast-moving teams and taking ownership of outcomes.
• Background in film, media, digital culture, or creative industries is an advantage.
• A degree in a related field is optional; a strong portfolio and proven results are more important.