Sales and Marketing Manager
Job summary
A real estate sales and marketing manager drives property sales by developing strategic marketing campaigns, generating leads, and leading sales teams to meet targets. Key responsibilities include negotiating contracts, managing digital and traditional marketing, nurturing client relationships, and analysing market trends.
Job descriptions & requirements
- Strategy Development: Create and implement comprehensive sales and marketing plans to achieve company revenue targets.
- Lead Generation & Marketing: Execute digital marketing (social media, SEO, email) and traditional marketing (events, print) to attract prospects.
- Team Leadership: Lead, train, and mentor sales agents to enhance performance and ensure achievement of goals.
- Sales Execution: Oversee the full sales cycle, from generating leads to negotiating contracts and closing deals.
- Market Intelligence: Monitor industry trends, competitor activities, and market conditions to adjust strategies and maximize ROI.
- Client Relationship Management: Maintain strong relationships with clients, investors, and stakeholders, addressing inquiries to ensure high satisfaction.
- Reporting: Analyse sales data and provide weekly/monthly reports to management on performance metrics.
- Proven experience in real estate sales and marketing management (usually 4–6 years).
- Bachelor’s degree in marketing, business administration, or a related field.
- Strong negotiation, leadership, communication, and interpersonal skills.
- Proficiency in CRM software and digital marketing tools.
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