Marketing and PR Specialist

Responsibilities:

Brand Strategy:

• Develop and execute marketing strategies that position our clients as a trusted funding transparency platform.
  
• Build brand identity, messaging, and storytelling.

Digital Marketing:

• Manage website content, SEO, newsletters, and social media presence.
  
• Run paid and organic campaigns targeting donors, NGOs, CSR teams, and investors.

Public Relations:

• Build relationships with media, journalists, and industry influencers.
  
• Secure interviews, speaking opportunities, 
  
• Draft press releases and public statements.

Content and Campaigns:

• Produce impact stories, donor success stories, project highlights, and thought leadership content.
• Coordinate campaigns around sustainability, innovation, and funding transparency.

Events and Partnerships Visibility:

• Promote TAG Africa at conferences, webinars, summits, and development forums.

Requirements:

• Bachelor’s degree in Marketing, Communications, PR, or related field.
  
• Minimum 3 years’ experience in Marketing and Communications.
  
• Strong copywriting and media relations skills.
  
• Work experience in the technology sector, fintech, NGO, or startup ecosystem preferred.
  
• Strong knowledge of digital growth channels.

Key Performance Indicator (KPI):

• Brand awareness growth
• Website traffic & lead generation
• Media mentions/publications
• Social media engagement
• Partnership visibility outcomes

What We Offer:

• Culture: Join a mission-driven organisation committed to measurable impact across Africa.
• Growth: Opportunities for continuous learning, development, and career progression.
• Impact: Play a direct role in ensuring projects achieve intended outcomes and beneficiaries receive meaningful value.
• Compensation: Competitive salary and benefits package in a collaborative and purpose-driven environment.