Marketing Manager

Jobberman Nigeria

Job Summary

The Marketing Manager will oversee all the marketing activities for the business; ensuring their marketing team effectively fulfils the businesses marketing objectives and contribute to overall business profitability. The Marketing Manager will get the chance to work for a leading local brand, Jobberman, with access to a supporting team under the wider umbrella of a pan-African brand, ROAM, as well as the parent international brand, Ringier.

  • Minimum Qualification: Degree
  • Experience Level: Mid level
  • Experience Length: 5 years

Job Description

Reporting into:

  • Jobberman CEO
  • ROAM Group Marketing Head. 

Direct Reports:

  • Marketing Specialist
  • Communications Specialist
  • Design Lead, Marketing 
  • Content Specialist
  • Marketing Analyst

Key Responsibilities 

Organizational: 

  • Manage marketing colleagues to ensure omnichannel marketing campaign execution 
  • Communicate with colleagues and share insights on Slack 
  • Utilise Trello to update task status 
  • Weekly coordination and training with the direct reports 
  • Weekly ongoing update/strategy meetings with CEO, Group Marketing Head 
  • Bi-weekly strategic call with Head of Sales, Head of Customer Service, Head of Product, Head of Programmes 

Reporting: 

  • Report on the impact of campaigns & initiatives 
  • Update Marketing Master as required 
  • Produce marketing weekly reporting and call out significant shifts vs forecasting and budgets along with reasons and action items 

Functional: 

  • Own & drive all marketing OKR items & goals for the business 
  • Project manage all assigned campaigns and activities including reporting in line with ROAM structures and standards 
  • Network to build partnerships local professional bodies, private companies and governments 
  • Build close connections to the media to capitalise on PR opportunities 
  • Plan and manage events in order to drive conversions target personas 
  • Write, have approved on time and record results in campaigns, partnership and event briefs 
  • Work with the Business CEO to manage budgets and ensure that campaigns, events and partnerships are aligned with brand strategy and produce impacts on core KPIs for brand 
  • Ideation of omnichannel campaigns 
  • Effectively execute media buying activities, events and other offline initiatives 
  • Ensure adherence visual guidelines across all channels 
  • Own brand voice for the business 
  • Build relationships with valuable partners on the ground 
  • Build relationships with the in-house sales team and other key stakeholders. 
  • And any other related activities and assignments as assigned by supervisor 

Key Relationships 

  • Marketing Managers 
  • Product Managers 
  • Programme Managers 
  • Community Marketers 
  • Graphic Design Team 
  • Sales Team 
  • Customer Experience Team 
  • Business Intelligence Team 

Key Skills and competences 

  • Minimum of 5 years’ experience in a marketing position. 
  • 1-2 years’ experience in management 
  • Bachelor's Degree in Marketing, Business Administration (or) relevant work experience. 
  • Experience in strategy development and implementation 
  • Deep knowledge of Google Analytics with deep dive into traffic sources and conversions to identify problems and adapt strategy 
  • Strong analytical and reporting skills with keen attention to detail 
  • Ability to work in a fast-paced, team environment 
  • Good interpersonal skills 
  • Good organizational and planning skills 
  • Up to date knowledge of marketing best practice. 

Hands-on experience and in-depth knowledge with multiple marketing channels; at least 2-3 of the following: 

  • SEM 
  • Social Media 
  • Content / Blogs 
  • SEO 
  • Email / CRM 
  • Outdoor / Events / PR 
  • Radio / TV / Print 
  • Highly motivated and results-driven individual 

Share Job Post

Log In to apply now

Activate Notifications Stay productive - get the latest updates on Jobs & News
Activate
Deactivate Notifications Stop receiving the latest updates on Jobs & News
Deactivate
Lagos
| Full Time |
NGN 400,000 - 600,000
1mo
Anonymous Employer
Lagos
| Full Time |
NGN 75,000 - 150,000
1mo
Lagos
| Full Time |
NGN 75,000 - 150,000
1mo
Lagos
| Full Time |
NGN Confidential
1mo