Marketing Manager – Growth & Lead Generation

Responsibilities:

Growth Strategy & Execution:

• Develop and implement comprehensive growth strategies aligned with revenue objectives
• Design and optimize full-funnel lead generation systems (TOFU, MOFU, BOFU)
• Drive scalable acquisition through paid media, organic strategies, and partnership channels
• Identify new growth opportunities through experimentation and data analysis

Lead Generation & Performance Marketing:

• Plan and manage paid advertising campaigns (Google Ads, Meta, LinkedIn, YouTube, etc.)
• Optimize campaigns for Cost per Lead (CPL), Customer Acquisition Cost (CAC), and Return on Ad Spend (ROAS)
• Develop and manage landing pages to improve conversion rates
• Oversee email marketing and CRM-based nurture sequences

Funnel & Conversion Optimization:

• Analyse user journeys and optimize conversion touchpoints
• Implement A/B testing frameworks for ads, landing pages, and email campaigns
• Improve lead-to-MQL and MQL-to-SQL conversion rates
• Collaborate with sales to refine targeting and qualification criteria

Analytics & Reporting:

• Establish KPIs and performance dashboards
• Monitor campaign performance and provide weekly and monthly reporting
• Leverage analytics tools to inform strategic decision-making
• Provide data-backed recommendations for scaling or reallocating budget

Marketing Technology & Automation:

• Manage marketing automation platforms (e.g., HubSpot, ActiveCampaign, Salesforce, GoHighLevel)
• Ensure accurate tracking and attribution across campaigns
• Integrate CRM and lead management workflows

Requirements:

• 3–7+ years of experience in growth marketing, digital marketing, or lead generation roles
• Demonstrated success in generating measurable lead growth
• Strong proficiency in paid media platforms and analytics tools
• Experience with CRM systems and marketing automation platforms
• Advanced understanding of funnels, attribution, and performance metrics
• Strong analytical and problem-solving skills
• Excellent written and verbal communication skills

Preferred:

• Experience in healthcare, professional services, or B2B industries
• Experience managing remote campaigns for international markets
• Familiarity with conversion rate optimization tools and landing page builders

Key Performance Indicators (KPIs):

• Monthly qualified lead volume
• Cost per Lead (CPL)
• Customer Acquisition Cost (CAC)
• Conversion rate across funnel stages
• Return on Ad Spend (ROAS)
• Revenue influenced by marketing

Compensation Structure:

• Competitive base salary (aligned with experience and performance level)
• Performance-based incentives tied to lead generation and revenue targets
• Opportunity for long-term growth within a performance-oriented organization

Work Structure:

• Fully remote
• Performance-driven environment
• Weekly reporting and structured accountability cadence

This role is best suited for a proactive marketing leader who thrives in performance-based environments and is capable of building predictable, scalable lead-generation systems.