Marketing and Growth Strategy Lead

Responsibilities:

Global Marketing Strategy:

• Define and manage the company’s global go-to-market strategy
• Ensure messaging accurately reflects verified platform capabilities
• Align market growth with operational readiness and scalability

Messaging & Brand Governance:

• Own and maintain a unified global messaging framework
• Ensure consistency across website, social media, influencer campaigns, product communications, and launch announcements
• Prevent unauthorized or inconsistent messaging

Market Rollout & Expansion:

• Define country rollout sequencing and expansion strategy
• Assess readiness before entering new markets
• Coordinate launch pacing across regions

Exposure & Growth Control:

• Monitor and control market exposure levels
• Prevent overexposure, misaligned growth, or unmanaged inbound demand
• Pause or adjust campaigns when operational, compliance, or product risks arise

Cross-Functional Coordination:

• Work closely with product teams, compliance, operations, Influencer leadership and content and communications teams
• Ensure all external-facing activities align with approved strategy

Influencer & Content Oversight:

• Oversee influencer program governance and strategic direction
• Supervise execution teams without managing day-to-day operations directly
• Approve creative and messaging direction before release

Launch & Post-Launch Strategy:

• Monitor market behavior and adoption signals
• Adjust strategy based on real-time market feedback
• Protect long-term brand trust and positioning

Requirements:

• Experience leading global marketing or go-to-market strategy for SaaS, technology, AI, or enterprise platforms
• Strong strategic and governance mindset
• Experience managing brand positioning across multiple regions or markets
• Ability to make high-level decisions under pressure
• Strong understanding of operational scalability, risk management, and market readiness
• Comfortable working in highly structured and fast-moving environments

Ideal Candidate:

• Thinks strategically at system level, not just campaign level
• Prioritizes long-term brand trust over short-term hype
• Understands controlled scaling and operational readiness
• Strong decision-maker with excellent judgment
• Comfortable enforcing standards and maintaining structure across teams

Important Notes:

• This role focuses on strategic ownership and governance rather than hands-on execution.
• Candidates primarily seeking campaign execution, growth hacking, social media management, or creative-only marketing roles may not be the right fit for this position.

Why Join Us:

• You’ll be joining a fast-scaling global AI SaaS ecosystem operating across multiple industries, regions, and languages, with an opportunity to help shape the company’s long-term market strategy and global positioning from the ground up.