Digital Marketing & Social Media Management

Responsibilities:

Digital Marketing & Social Media Management:

• Develop and implement effective digital marketing strategies to increase CTN's visibility and generate quality leads.
  
• Manage and grow CTN's social media platforms.
  
• Create and publish engaging and high-quality content across relevant digital platforms.
  
• Develop marketing content including graphics, flyers, posters, carousels, short videos, testimonials and promotional materials.
  
• Plan and execute social media campaigns that drive engagement, enquiries and conversions.
  
• Manage online advertising campaigns and recommend strategies for improving campaign performance.
  
• Develop content for social media, email marketing campaigns, websites, and other digital channels.
  
• Monitor social media performance, engagement, and marketing trends and provide recommendations for improvement.
  
• Maintain consistency in CTN's brand identity and messaging across all marketing platforms.

Traditional Marketing & Business Development:

• Develop and execute offline and traditional marketing strategies to increase brand awareness.
  
• Identify opportunities for school outreaches, exhibitions, seminars, educational fairs, corporate engagements and community marketing.
  
• Build relationships with secondary schools, tertiary institutions, organizations, associations and other strategic partners.
  
• Represent CTN at marketing events, exhibitions, seminars, webinars and outreach programs.
•  Develop innovative strategies to increase public awareness and visibility of the organization.
  
• Generate new business opportunities through networking, partnerships, referrals and community engagement.

Lead Generation & Student Recruitment:

• Generate quality leads through digital and traditional marketing activities.
  
• Follow up on enquiries and support the conversion of prospective students into successful applicants and enrolled students.
  
• Engage prospective students and parents through telephone calls, WhatsApp, email, social media, and other communication channels.
  
• Meet agreed marketing, lead generation, and student recruitment targets
  
• Develop and implement strategies to improve enquiries, applications, and enrolments.
  
• Conduct presentations, seminars, and webinars on international study opportunities.
  
• Provide timely and professional responses to prospective clients and enquiries.

Reporting & Performance:

• Track and analyze the performance of marketing campaigns and activities.
  
• Maintain accurate records of leads, enquiries, conversions and marketing activities.
  
• Prepare weekly and monthly marketing and performance reports.
  
• Monitor industry trends, competitor activities, and opportunities within the international education sector.
  
• Continuously recommend innovative ideas to improve CTN's marketing performance and growth.

Requirements:

• Minimum of a bachelor's degree in marketing, mass communication, or business administration or a related field.
• Minimum of 2 years' proven experience in digital marketing, social media management, marketing, or business development.
• Demonstrable experience managing and growing social media platforms.
• Strong knowledge of digital marketing strategies and online lead generation.
• Experience creating engaging social media content, including graphics and short-form videos.
• Experience running or managing digital marketing campaigns and online advertisements will be an advantage.
• Strong understanding of branding and audience engagement.
• Excellent written and verbal communication skills.
• Ability to develop and execute both digital and traditional marketing strategies.
• Strong organizational and reporting skills.
• Ability to work independently while collaborating effectively with a team.
• Experience in the international education, study abroad or student recruitment industry will be an added advantage.

Location: Abuja (Preferred)

Remuneration: NGN 250,000.00 - 300,000.00 Monthly