Community & Social Media Lead

Responsibilities:

Social Media Content & Publishing (X, TikTok, Instagram, LinkedIn):

• Create and execute a daily content calendar across X, TikTok, Instagram, and LinkedIn.
  
• Produce short-form video content (TikTok/Reels): product walkthroughs, crypto tips, gift cards, how-tos, rate updates, user testimonials, and behind-the-scenes.
  
• Write engaging captions, threads, and posts in KclautX brand voice.
  
• Create LinkedIn content that positions KclautX as a credible, professional fintech brand (company updates, industry commentary, milestones, hiring announcements).
  
• Trend-jack relevant crypto, fintech, and Nigerian culture moments for organic reach.
  
• Maintain consistent brand visual identity across all platforms (coordinating with the designer).
  
• Respond to every comment, quote tweet, DM, and mention within agreed response windows.
  
• Track and report on follower growth, engagement rates, reach, and content performance weekly.

Community Management (Telegram, WhatsApp):

• Be the daily active presence in the KclautX Telegram founding members' channel.
  
• Manage the WhatsApp broadcast/channel with regular updates, announcements, and engagement.
  
• Foster community culture through polls, AMAs, sneak peeks, contests, and early access offers.
  
• Moderate conversations: remove spam, scam attempts, and off-topic noise.
  
• Answer pre-sale and general product questions from community members.
  
• Identify and nurture power users and community advocates who organically promote KclautX.
  
• Build the community into a feedback loop where users feel heard and invested.

Launch Campaign Execution:

• Plan and execute the KclautX launch buzz: countdowns, teasers, founding member perks.
  
• Coordinate cross-promotion with KclautHQ's existing platforms (The Kclaut, Rediprofiles).
  
• Create launch-day content blitz across all channels.
  
• Drive app downloads through organic campaigns and referral program promotion.
  
• Generate initial App Store and Play Store reviews from early users.
  
• Document and share early user success stories and testimonials.

Influencer & KOL Outreach:

• Identify and build relationships with micro-influencers in Nigerian crypto, fintech, and lifestyle spaces.
  
• Negotiate and manage influencer collaborations (product reviews, sponsored posts, AMAs).
  
• Coordinate with crypto Twitter and LinkedIn personalities for organic mentions and engagement.
  
• Track ROI on influencer partnerships (signups, downloads, and trades attributed to each influencer).
  
• Build a database of potential partners for ongoing campaigns.

Basic Retention & Re-engagement:

• Set up and manage simple automated messages: welcome sequences, milestone celebrations (first trade, first referral), inactivity nudges.
  
• Write push notification copy for key user moments.
  
• Create email campaigns for re-engagement (inactivity reminders, new rate alerts, referral milestone updates).
  
• Work with the Support Lead to identify churn patterns from ticket data and community sentiment.
  
• Run win-back campaigns for users who have not traded in 30+ days.

Reputation & Brand Voice Management:

• Monitor all public mentions of KclautX across social platforms.
  
• Respond to negative reviews, complaints, and public criticism professionally and on-brand.
  
• Amplify positive user testimonials, reviews, and organic mentions.
  
• Manage Play Store and App Store review responses.
  
• Coordinate with the Support Lead when public complaints require operational resolution.
  
• Protect brand reputation by catching and addressing misinformation quickly.

Analytics & Reporting:

• Weekly reports: Follower growth, engagement rate, reach, top-performing content, community growth, sentiment analysis.
  
• Monthly reports: Campaign performance, influencer ROI, retention campaign results, channel-by-channel breakdown.
  
• Track referral programme performance and identify top referral sources.
  
• Brief the Founder on what is working, what is not, and what to try next.
  
• Use data to continuously refine content strategy and posting cadence.

Cross-Functional Coordination:

• Support team: Align on user sentiment, flag emerging issues from social/community channels before they become ticket floods.
  
• Compliance: Ensure all marketing content is compliant (no misleading claims about returns, no unlicensed investment advice).
  
• Product: Surface feature requests and user feedback from community conversations.
  
• Designer: Brief on visual assets needed for campaigns, social content, and community materials.
  
• Founder: Weekly sync on marketing priorities, campaign results, and community health.
  

Requirements:

• Minimum 2 years managing social media accounts for a fintech, crypto, or digital payments brand (non-negotiable).
  
• Demonstrable experience growing a social media following with real engagement (not bought followers).
  
• Active personal presence on crypto/fintech Twitter or LinkedIn (you should already be in the conversation).
  
• Experience managing Telegram or Discord communities of 500+ members.
  
• Strong short-form video creation skills (TikTok/Reels).
  
• Excellent written English with ability to switch between professional and casual/relatable tone.
  
• Familiarity with social media scheduling and analytics tools (Buffer, Hootsuite, Sprout Social, or similar).
  
• Basic understanding of email marketing tools (Mailchimp, Brevo, or similar).
  
• Understanding of crypto/fintech products (wallets, trading, gift cards, KYC).

Strongly Preferred:

• Portfolio of social media accounts you have grown (with before/after metrics).
  
• Experience at a Nigerian fintech or crypto platform (Quidax, Yellow Card, Busha, Roqqu, Bitnob, Jeroid, or similar).
  
• Content creation skills: can shoot and edit basic TikTok/Reels independently.
  
• Experience running referral or user-generated content campaigns.
  
• Active crypto/Web3 community participant yourself.

Remuneration: NGN150,000 – 250,000 Monthly (based on experience).

What We Offer:

• Direct access to the Founder and real influence over brand direction.
  
• Ground-floor opportunity to build a fintech brand & entire social presence from scratch.
  
• Performance bonuses introduced after month 3 based on clear, data-driven targets.
  
• Access to KclautHQ existing marketing infrastructure and audience.

How To Apply:

• Send your CV, links to social media accounts you have managed (with growth metrics), and a short note (max 200 words) on how you would build KclautX's Telegram community from 0 to 1,000 active members in 60 days.