Marketing Manager

• Define and maintain brand positioning, value proposition, brand architecture (where applicable), and tone of voice.
• Own the brand guideline pack and ensure adoption across all teams, agencies, and business units.
• Operate brand governance: approvals for messaging, creative consistency, product claims accuracy, and reputational risk checks prior to publishing.
• Monitor competitors and category trends; propose brand responses and differentiation opportunities.

Integrated Marketing Planning and Campaign Delivery:

• Create quarterly and monthly marketing plans aligned to commercial priorities, launches, seasonal periods, and business OKRs.
• Lead end-to-end campaign delivery across applicable channels (digital, social, influencer, PR, partnerships, CRM/email where applicable).
• Define clear campaign objectives, target audience, creative direction, channel mix budget envelope (where applicable), and measurement approach.
• Build and maintain a campaign calendar with deadlines, dependencies, and approval checkpoints; manage delivery to timelines.

Content Strategy and Creative Management:

• Own the content strategy and editorial calendar aligned to the customer journey (awareness → consideration → conversion → retention).
• Develop high-quality briefs with clear objectives, deliverables, timelines, and acceptance criteria for copy, design, video, and production work.
• Quality-assure creative outputs against brand standards, channel requirements, and factual accuracy before publishing.
• Coordinate with internal resources (including dotted-line BU creative resources) and external creators to maintain speed without compromising quality.

• Define and track marketing KPIs (reach, engagement quality, share-of-voice proxies, campaign efficiency signals, and conversion support metrics where measurable).
• Operate a test-and-learn rhythm: hypotheses, experiments, results, learnings, and iteration.
• Produce weekly active-campaign updates and a monthly marketing performance report summarising outcomes, drivers, risks, and recommended next actions.
• Partner with Tech & Data / Growth to ensure tracking and reporting are configured correctly and consistently (tags, dashboards, measurement rules).

• Plan and track marketing spend within approved guardrails; proactively identify variance risks and mitigation actions.
• Manage vendors/agencies: selection inputs, scoping, SLAs, performance evaluation, and invoice readiness packs for Finance.
• Maintain an auditable repository for scopes, approvals, creative sign-offs, and campaign evidence.
• Support partnerships and PR initiatives with clear briefs, approval workflows, and measurement of outcomes.

• Work closely with Commercial, Growth, Customer Experience, and Supply Chain to align messaging, timing, and customer impact.
• Ensure compliance with data/privacy requirements for campaigns using customer data; ensure IP/content usage rights are respected.
• Escalate reputational issues promptly and coordinate approved crisis communications with leadership.
• Contribute to internal brand training and adoption routines.

• Bachelor’s degree in marketing, communications, business, or a related field; MBA is an advantage.
• 8+ years of progressive marketing experience, preferably in FMCG, e-commerce, consumer retail, or high-growth consumer brands.
• Proven track record planning and executing multi-channel campaigns and managing external vendors/agencies.
• Demonstrated ability to use data and insights to improve marketing effectiveness (test- and learn).

• Strong understanding of digital marketing fundamentals (paid media concepts, SEO/SEM basics, social/influencer, CRM fundamentals).
• Ability to write effective creative briefs and evaluate creative work against objectives and brand standards.
• Marketing analytics literacy: campaign measurement, attribution concepts, A/B testing, and performance reporting.
• Working knowledge of common tools (Meta/Google platforms, email/CRM tools where applicable, GA/analytics, social tools).
• Budget management and vendor governance (briefs, SLAs, performance reviews).

• Strategic thinking with strong execution discipline and attention to detail. 
• Clear communicator who can simplify complex ideas for diverse stakeholders. 
• Collaborative partner who works effectively across Growth, Commercial, Supply Chain, and Customer Experience teams.
• Customer-centric mindset; curious and insight-driven.
• High integrity and sound judgement, especially for external communications and brand risk.

• Hybrid role based in Lagos, Nigeria with periodic on-site collaboration and campaign execution support. May require occasional travel for activations, partner meetings, or shoots.
• Peak workload periods may occur around major campaigns, seasonal promotions, and launches. Confidentiality is required for strategic plans, partnerships, and commercial initiatives.

Benefits:

• Compensation is competitive and aligned to level and experience. 
• Health insurance, paid time off, tools required to perform the role (laptop and approved software access), and learning support where applicable.