Marketing Lead

Responsibilities:

• Develop 360° Nigeria release campaign strategies for each title.
• Prepare revenue-aligned marketing plans tied directly to admissions and cinema income targets.
• Oversee key art, trailer positioning, social campaigns, outdoor placements, influencer partnerships, and grassroots activations.
• Manage premiere events and press tours.
• Align with exhibitors for screen allocation and showtime optimisation.
• Track admissions and revenue daily during opening week.
• Develop monthly cinema marketing calendars focused on revenue growth.
• Increase weekday footfall and concession sales.
• Implement loyalty, school, and corporate ticketing initiatives to drive recurring income.
• Lead paid advertising strategy across Meta, TikTok, Google, and YouTube.
• Deliver structured ROI reports post-release and optimise campaigns based on performance data.
• Build structured performance dashboards and ensure daily reporting during the opening week.
• Maintain strong trade relationships with cinema chains, PR agencies, media houses, and influencers.
• Build and manage a high-performing Nigerian marketing team focused on revenue delivery.

Requirements:

• Minimum 6 years of marketing experience.
• Bachelor’s degree in Marketing, Mass Communication, Business, or related field.
• At least 3 years in film, media, cinema, or entertainment marketing.
• Proven experience running theatrical campaigns.
• Strong digital performance marketing expertise.
• Demonstrated ability to drive measurable revenue growth.
• Strong understanding of Nigerian consumer behaviour.

KPIs & Performance Metrics:

• Opening weekend performance vs forecast.
• Admissions growth (YOY).
• Total cinema revenue growth (ticket + concession).
• Marketing spend-to-GBO ratio.
• Cinema footfall increase percentage.
• Trailer view-to-ticket conversion rate.
• CPC and CPM efficiency.
• Campaign launch timeliness and budget discipline.

Core Competencies:

• Commercial and revenue-driven mindset.
• Deep understanding of Nigerian audience psychology.
• Strong data interpretation ability.
• Negotiation and trade relationship management.
• Crisis and PR handling capability.
• Executive-level communication skill

Core Mandate:

• Drive strong opening weekends.
• Increase admissions and overall revenue across the Cinemas.
• Improve marketing ROI per title.
• Strengthen the brand positioning in Nigeria.
• Ensure all campaigns directly translate into measurable ticket sales and concession revenue.

Remuneration: NGN 500,000 Net + Commission