Social Media Manager

• Manage our Instagram, Facebook, TikTok, and other relevant social media platforms
• Develop and execute daily and weekly content strategies for vehicle inventory, car financing offers, promotions, and brand campaigns.
• Create engaging captions, posts, stories, reels, and other social media content that attract potential customers and generate enquiries.
• Respond promptly and professionally to comments, direct messages, and customer enquiries.
• Engage with potential customers, qualify enquiries, and convert social media interactions into qualified leads.
• Actively promote available vehicles, car-financing options, special offers, and other company services.
• Collaborate with content creators, graphic designers, and the sales team to develop effective digital marketing campaigns.
• Monitor social media analytics, including reach, engagement, enquiries, leads, and conversions.
• Use performance data to improve content strategies and overall social media performance.
• Support paid advertising campaigns and help optimize campaigns for better reach and lead generation where required.
• Grow our online audience organically through consistent, relevant, and engaging content.
• Stay updated on social media trends, platform updates, and emerging content formats.
• Develop creative ideas and campaigns that differentiate us from competitors.
• Maintain a consistent, premium, and professional brand image across all social media platforms.
• Track and report on leads generated through social media and support the sales team in converting them into vehicle sales.
• Take ownership of social media performance and continuously identify opportunities to improve engagement, lead generation, and sales.

• Proven experience in social media management, digital marketing, content creation, sales, or a related field.
• Strong knowledge of Instagram, Facebook, TikTok, and other major social media platforms.
• Demonstrated ability to create engaging and commercially focused social media content.
• Strong written and verbal communication skills.
• Good understanding of social media lead generation and customer conversion.
• Ability to respond professionally and effectively to customer enquiries and DMs.
• Strong understanding of social media analytics and performance metrics.
• Creative mindset with the ability to develop fresh and engaging content ideas.
• Ability to work collaboratively with content creators, designers, and sales teams.
• Knowledge of paid social media advertising is an added advantage.
• Experience in the automotive, car sales, car financing, luxury products, or related industries is an advantage.
• Strong sales orientation and ability to understand social media as a customer-acquisition and revenue-generating channel.
• Ability to work independently, meet deadlines, and deliver measurable results.
• Candidates should be comfortable working in a performance-driven environment.

Location: Lagos, Hybrid

Remuneration: NGN 200,000-300,000 Monthly plus commission