Growth Marketing Specialist

Responsibilities:

• Generate qualified leads and identify new business opportunities within the Nigerian corporate market.
• Research and identify target organizations, key decision-makers, and potential clients.
• Develop and execute sales and marketing strategies that drive lead generation and revenue.
• Conduct outbound prospecting through email, LinkedIn, phone calls, networking, referrals, events, and other relevant channels.
• Initiate conversations with potential clients and clearly communicate WLI’s training and leadership development solutions.
• Build and maintain strong relationships with prospects and clients.
• Follow up consistently with prospects and nurture them through the sales process.
• Manage and maintain an active sales pipeline from lead generation through conversion.
• Prepare proposals, presentations, and other sales materials when required.
• Track sales activities, lead conversion, client acquisition, and other relevant performance metrics. 
• Work closely with the team to identify opportunities, close deals, and achieve revenue targets.
• Identify new opportunities through partnerships, referrals, networking, and other channels.

Requirements:

• 4 years minimum experience in sales and marketing.
• Commercially minded and focused on achieving measurable sales results.
• Experienced in B2B sales, marketing, lead generation, or business development.
• Confident communicating with business leaders, HR professionals, and key decision-makers.
• Strong in prospecting, negotiation, persuasion, communication, and relationship building.
• Proactive and comfortable initiating conversations with new prospects.
• Able to manage a sales pipeline and consistently follow up on opportunities.
• Results-oriented, self-motivated, and comfortable working toward targets.
• Able to use data and market insights to identify and pursue new opportunities.