Growth Marketing Specialist
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Job summary
Workplace Leadership Institute Canada (WLI) is looking for *Growth Marketing Specialists* at the Mid-Level and Senior levels to help expand our presence in the Nigerian corporate market. This is a results-driven, revenue-focused role for marketing experts who can generate qualified leads, engage decision-makers, build relationships, nurture prospects, and convert opportunities into business.
Min Qualification:
Degree
Experience Level:
Mid level
Experience Length:
3 years
Language Requirement:
English
Working Hours:
Full Time - 8 to 5
Applicant Location:
Remote (Work From Home), Nigeria
Job descriptions & requirements
Responsibilities:
- Develop and execute strategies to generate qualified B2B leads and new business opportunities.
- Identify target organizations and key decision-makers, particularly within HR, Learning & Development, and leadership functions.
- Conduct outbound prospecting and initiate conversations through email, LinkedIn, phone, networking, and other relevant channels.
- Nurture prospects through consistent and strategic follow-up.
- Develop campaigns and messaging that generate leads, sales conversations, and revenue.
- Research the Nigerian corporate market to identify high-potential industries and organizations.
- Manage and maintain an active prospect pipeline.
- Track lead generation, conversion, campaign performance, and other growth metrics.
- Work closely with the team to move qualified opportunities from initial contact toward conversion.
- Identify new growth opportunities through partnerships, referrals, events, content, and other channels
Requirements:
- A minimum of 3 years of experience
- Relevant experience may include growth marketing, B2B marketing, lead generation, business development, demand generation, sales development, or related fields.
- Commercially minded and focused on measurable results.
- Experienced in B2B lead generation and prospect engagement.
- Confident communicating with business leaders and decision-makers.
- Strong in research, communication, persuasion, and relationship building.
- Comfortable with outbound marketing and business development.
- Able to use data and insights to improve marketing performance.
- Familiar with CRM, email marketing, LinkedIn, analytics, and other relevant growth tools
Note: Shortlisted candidates will be contacted for the next stage of the recruitment process.
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