Marketing Executive

Responsibilities:

Marketing Campaign Execution:

• Assist in implementing marketing campaigns and promotional activities.
• Coordinate marketing activities across assigned locations.
• Support the execution of product promotions and consumer campaigns.
• Track campaign activities and submit reports.

Brand Activation:

• Participate in product sampling and consumer activation.
• Coordinate promotional events and market activations.
• Support product demonstrations and consumer engagement.
• Ensure proper brand visibility during marketing activities.

Trade Marketing:

• Visit distributors, wholesalers, retailers, and supermarkets.
• Monitor product visibility and availability.
• Gather information on competitor activities.
• Report competitor pricing, promotions, and product launches.
• Support trade promotions and merchandising activities.

Market Research:

• Conduct field research on consumer preferences.
• Collect information about competitor products and prices.
• Identify new market opportunities.
• Gather customer and retailer feedback.
• Submit regular market intelligence reports.

Digital Marketing:

• Support management of the company's social media platforms.
• Assist with content creation and posting.
• Monitor social media engagement.
• Support digital advertising campaigns.
• Track online consumer feedback.

Sales & Marketing Support:

• Work closely with the Sales team to support product penetration.
• Support activities aimed at increasing product distribution.
• Identify potential retail outlets and market opportunities.
• Support promotional activities targeted at distributors and retailers.

Reporting:

• Prepare weekly and monthly marketing activity reports.
• Track marketing activities and outcomes.
• Document customer and market feedback.
• Report challenges and opportunities to the Marketing Manager.

Requirements:

• Minimum qualification of a BSC
• 2 years of previous experience in a similar role