Market Research Officer

Kenex Konsults International

Marketing & Communications

Port Harcourt & Rivers State Full Time

Recruitment NGN 75,000 - 150,000

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Job Summary

Our client is seeking a detail-driven Market Research Officer to gather, analyze, and interpret market data to support business strategy and decision-making. The ideal candidate will study industry trends, customer behavior, competitors, and emerging opportunities to guide marketing and business development efforts.

Minimum Qualification : HND
Experience Level : Entry level
Experience Length : 1 year

Job Description/Requirements

Responsibilities:

Conduct market research to gather data on customers, competitors, and industry trends.
Analyze qualitative and quantitative data to generate meaningful insights.
Prepare research reports, charts, and presentations for management.
Identify new market opportunities and assess business potential.
Track competitor activities, product offerings, and pricing trends.
Design surveys, questionnaires, and research tools as needed.
Support marketing strategy development with accurate insights.
Collaborate with sales, marketing, and product teams to improve campaigns.
Maintain an updated database of market intelligence.

Requirements:

Degree/HND in Marketing, Economics, Statistics, Business Administration, or related field.
1–3 years of experience in market research, data analysis, or business strategy.
Strong analytical and critical-thinking skills.
Proficiency in Excel, data analysis tools, and research software.
Strong written and verbal communication abilities.
Ability to interpret data, generate insights, and prepare clear reports.
Attention to detail and strong organisational skills.
Ability to work independently and meet deadlines.

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