StyledByLayo

Social Media Strategist

StyledByLayo

Marketing & Communications

Yesterday
Easy apply New Featured
Lagos Full Time Retail, Fashion & FMCG NGN 150,000 - 250,000 Negotiable

Job summary

We are seeking a creative and results-driven Social Media Strategist to combine content creation, strategic planning, and day-to-day social media management. The ideal candidate will drive brand visibility, engagement, and growth across all digital platforms while aligning content with business objectives.

Min Qualification: Degree Experience Level: Entry level Experience Length: 2 years Working Hours: Full Time

Job descriptions & requirements

Responsibilities:

  • Manage all social media platforms (Instagram, TikTok, WhatsApp, X, Facebook, etc.).
  • Develop and execute structured content calendars.
  • Create engaging, visually compelling content (reels, stories, carousels, videos).
  • Cover live events, fittings, shoots, and campaigns with real-time content capture.
  • Implement goal-driven strategies aligned with short- and long-term brand objectives.
  • Monitor engagement, respond to inquiries, and build online community presence.
  • Collaborate with Creative, Production, Design, and Customer Service teams.
  • Track analytics and prepare monthly performance reports with insights and recommendations.
  • Supervise social media interns to ensure consistency and timeliness.
  • Identify influencer partnerships and manage brand collaborations.
  • Execute paid ads and boosted campaigns on Instagram and Facebook.


Requirements:

  • 2–3 years’ experience in social media strategy or management (fashion experience is a strong advantage).
  • Strong iPhone content creation and video editing skills (CapCut proficiency required).
  • Proficiency in Canva or Adobe Illustrator.
  • Excellent copywriting and brand communication skills.
  • Strong knowledge of social media analytics and advertising tools.
  • Highly organized, proactive, and able to work under pressure.
  • Availability to attend physical events and shoots as required.
Capcut'' Canva'' Social Media Management'' Content Creation''

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