Zodel Biotec Ltd

E-Commerce & Digital Marketing Associate

Zodel Biotec Ltd

Marketing & Communications

Healthcare NGN Confidential
1 month ago

Job Summary

The E-Commerce & Digital Marketing Associate is responsible for the development and execution of all digital marketing campaigns and activities that drive brand awareness and generate leads; the role also has oversight for the company’s websites and will work alongside company-approved third parties to execute website development and maintenance tasks.

  • Minimum Qualification:Degree
  • Experience Level:Mid level
  • Experience Length:2 years

Job Description/Requirements

Responsibilities:

  • To define, plan and execute the digital strategy for the company.
  • Develop and activate digital marketing strategies and campaigns for customer acquisition, customer engagement, and retention.
  • Evaluate campaigns to meet the set objectives and analyze the performance of the media campaigns.
  • Email Marketing Calendar and creation of campaigns.
  • Social Media Calendar and management of stories, posts, videos, etc.
  • Manage advertising spending against budget, keep accurate records and highlight where variances occur.
  • Search Engine Optimization, Pay-Per-Click (PPC) campaigns, and Mobile Marketing (includes app-based, in-game, location-based, and SMS marketing).
  • Development, monitoring, and management of landing page lead forms, e-brochures, newsletters, email marketing, and all other online content needed.
  • SEM analysis, relevant marketing, and competitive analysis.
  • Make recommendations for new marketing/advertising/promotional activities based on the data collected from market research and analysis.
  • Responsible for all Social Media initiatives and the syndication of all listings on the various available sites and platforms.
  • Communicate with clients, affiliate networks, and partners.
  • Coordination of Marketing activities surrounding podcasts and webinars
  • Conduct keyword research and web statistics reporting.

Website Management

  • The incumbent will have oversight of the company's websites, ensuring maintenance to company standards.
  • Manage the outsourcing of website development and maintenance requirements including updates, new buildouts, troubleshooting, and optimization.
  • Overall project management of company websites including Working alongside Web Developer to identify overall project deliverables, ensuring milestones and key activities are progressing. Rigorous follow-ups and updates to be shared to ensure:
  • Programming of the websites is in accordance with accepted industry best practices.
  • Consistent look and feel, highly usable and compliant with accessibility requirements.
  • Management of overall content in an efficient, consistent, and accurate manner.
  • Ensuring no typos or incorrect information with adequate approvals and quality checks at every phase of site updates.
  • The websites are responsive across all touch points.
  • Content management and curation on company websites.
  • Product and image management for the web catalog.
  • Implementing markdowns and price changes online.
  • Management of all online queries, leads, and mentions – inclusive of responding and disseminating to relevant team members.
  • Coordinating fulfillment and customer service-related inquiries and orders.
  • Inventory management.

Other

  • Assist with marketing, advertising, and promotional activities as required.
  • Research, analyze and evaluate trends and market changes.
  • Assists in the development and implementation of marketing plans.
  • Provides timely feedback to management regarding advertising performance.
  • Adheres to all Company policies, procedures, and business ethics codes.
  • Perform other marketing and related duties as required.


Requirements:

  • An Associate Degree in a related field. Credentials/certifications in web development and digital media would be an asset.
  • Minimum of (2) years experience in a similar field, with an established track record of achievement.
  • Be self-motivated with the ability to work independently and in a team environment.
  • Demonstrable experience leading, managing, and optimizing SEO/SEM, marketing database, email, display advertising campaigns, landing pages, and user funnels.
  • Strong understanding of market dynamics and requirements; Up to date with the latest trends and best practices in online marketing and measurement.
  • Must be able to translate customer insights and trends into successful digital marketing campaigns.
  • The high degree of creativity to find new and compelling ways to reach and communicate with customers.
  • IT proficiency to include Microsoft Office applications, Social Media platforms, Google Ads, Google Analytics, Adobe Suite (especially Adobe Photoshop and Illustrator), Canva, etc.
  • Knowledge of CRM or related ERP platforms will be considered an asset.
  • Strong analytical skills for reporting with a keen eye for detail and a strategic thinker with an understanding of the dynamics of retail and supply chain management.
  • Excellent digital copywriting, content marketing, and verbal communication skills.
  • Hands-on and proactive in approach to the job, with the ability to achieve and surpass set objectives.
  • Strong follow-up skills, ability to multi-task, and time management skills.
  • Be honest and trustworthy and able to maintain confidentiality.
  • Excellent interpersonal skills and demonstrate sound work ethics.
  • Possess cultural awareness and sensitivity.
  • Demonstrate a positive attitude toward learning.


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