Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaign.
Perform general IT work.
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
Create content and maintain our social media presence.
Identify trends and insights, and optimize trend and performance based on the insights.
Work on printed materials to supplement online products, and attend open days and student fairs.
Demonstrable experience managing SEO/SEM, marketing database, email, social media and display advertising campaigns.
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
Knowledge of traditional media (offline) and how it can be integrated into digital media.
Experience in setting up and optimizing Google Ad words campaigns
Up-to-date with the latest trends and best practices in online marketing and measurement.
Deadline: 25th February, 2021