Branding & Digital Media Officer

Responsibilities:

• Develop and implement branding strategies that strengthen the company's visibility, reputation, and market presence.
• Conduct market and competitor research to identify trends, customer preferences, and opportunities for brand growth.
• Plan, execute, and optimize digital marketing campaigns across social media, email, SEO, and other digital channels.
• Create and manage engaging digital content, including social media posts, blogs, videos, graphics, and other marketing materials.
• Manage the company's social media platforms by creating content calendars, engaging with audiences, responding to inquiries, and growing online communities.
• Ensure consistent application of the company's brand identity, messaging, and visual standards across all online and offline communications.
• Collaborate with internal teams to develop marketing campaigns and promotional materials that support business growth, product launches, and sales initiatives.
• Monitor and analyze the performance of branding and digital marketing activities, prepare regular reports, and recommend improvements based on data and insights.
• Coordinate with web designers, photographers, videographers, and other creative partners to produce high-quality marketing assets.
• Stay up to date with digital marketing trends, emerging technologies, and competitor activities, and recommend innovative strategies to keep the company's brand competitive.
• Perform any other branding, marketing, or communication duties assigned by management.

Requirements:

• Bachelor's degree in marketing, mass communication, digital media, communications, business administration, or a related field.
• 2-4 years' experience in branding, digital marketing, social media management, or a similar role.
• Strong understanding of digital marketing principles, including social media marketing, SEO, email marketing, and content marketing.
• Excellent content creation, copywriting, and storytelling skills.
• Proficiency in social media management and analytics tools.
• Basic knowledge of graphic design and video editing tools such as Canva, Adobe Creative Suite, CapCut, or similar applications.
• Experience using website content management systems (CMS) such as WordPress is an added advantage.
• Strong analytical skills with the ability to interpret marketing data and generate actionable insights.
• Excellent written and verbal communication skills.
• Strong creativity with a keen eye for branding, design, and visual consistency.
• Good project management, planning, and organizational skills with the ability to manage multiple tasks and meet deadlines.
• Ability to work collaboratively with cross-functional teams and build positive working relationships.
• Self-motivated, proactive, and adaptable in a fast-paced work environment.