B2B Marketing and Engagement Specialist

Anonymous Employer

Job Summary

Your mission is to facilitate exceptional brand experiences that drive user conversion and partnerships. This will be achieved by delivering a consistent, seamless experience across all touchpoints and ensure that all materials (content) are relevant to them and in line with our brand guidelines and identity.

  • Minimum Qualification: Degree
  • Experience Level: Mid level
  • Experience Length: 3 years

Job Description/Requirements

We operate and grow leading marketplaces in Sub-Saharan Africa. Africa has massive unrealised potential, and its own set of challenges to solve. We are pioneers in East and West Africa with customer-driven tech solutions seen nowhere else on the continent.

Key Responsibilities

  • Driving users down the conversion funnel. 

  • B2B Marketing leads generation and engagement for partnerships

  • Ensuring branded, personalized moments at each and every point of customer engagement. 

  • Marketing and User touchpoint brand alignment and optimisation.

  • Customer experience research. 

  • Writing, editing and proofreading content. 

  • Managing a content team consisting of writers, graphic designers, videographers, etc. 

  • Formulating a cross-platform content marketing strategy.

Skills Required 

  • 3-5 years of experience in a similar role

  • Strong passion for serving and understanding customers 

  • Incredibly creative marketing and communication skills 

  • Interpersonal skills to help them work with cross-functional teams

  • Strategic thinker that can see beyond the day-to-day grind to help create a stronger brand, and improve the customer conversions

  • Analytical skills to determine marketing effectiveness and ROI of customer engagement efforts 

  • Ability to write effective copy is a necessity; graphic design capabilities are a plus 

  • An interest in psychology and behavioral science for qualitative research

  • An ability to handle data to work in quantitative research 

  • The ability to take responsibility and handle the pressure 

  • Accurate and clear written skills when producing questionnaires and reports 

  • Methodical and well organised

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