Trade Executive

Responsibilities:

• In-store Execution: Visit assigned convenience stores regularly to ensure accurate shelf restocking, proper merchandising, and effective deployment of gondolas.
• Stock Availability: Monitor inventory levels in stores, replenish stock as needed, and liaise with the store staff to ensure optimal stock availability and minimize out-of-stock situations.
• Merchandising: Implement attractive product displays and ensure compliance with brand guidelines and planograms. Optimize shelf space utilization and arrangement to enhance visibility and drive customer engagement.
• Promotional Activities: Execute customer and consumer-focused promotions to drive sell-outs, including setting up promotional displays, arranging point-of-sale materials, and providing product information to customers.
• Market Intelligence: Gather market intelligence, including competitor activities, pricing strategies, and consumer preferences. Share insights and recommendations with the sales and marketing teams to enhance TradeDepot's competitive position.
• Training & Product Knowledge: Stay updated on TradeDepot products, features, benefits, and competitive advantages. Conduct training sessions with store staff to increase product knowledge and drive sales.
• Sales Monitoring and Reporting: Monitor product sales performance, competitor activities, and market trends. Provide timely and accurate reports on sales activities, challenges, and opportunities.
• Relationship Building: Establish and maintain strong working relationships with store managers and staff to ensure TradeDepot products receive priority attention, resolve any issues promptly, and secure favorable shelf placements.

Qualifications

• Minimum academic qualification of a Bachelor's Degree in a relevant field is a plus.
• Proven experience as a Sales Representative or in a similar role, preferably in the FMCG industry or convenience store sector.
• Excellent interpersonal and communication skills to build and maintain relationships with store staff and customers.
• Strong organizational and time management skills to ensure effective store visit scheduling and execution of tasks.
• Ability to work independently with minimal supervision while adhering to set targets and deadlines.
• The detail-oriented mindset with the ability to analyze data, identify trends, and make informed recommendations.
• Proficiency in using technology tools such as smartphones, tablets, and sales applications for reporting and communication.