1 month ago

Job Summary

As a Social Media Manager, you will be tasked with developing and implementing strategies that increase our brand awareness across all social media platforms with the aim of generating sales.

  • Minimum Qualification:Degree
  • Experience Level:Mid level
  • Experience Length:2 years

Job Description/Requirements

Responsibilities:

  • Develop and manage competitions and campaigns that promote the organisation and brand.
  • Monitor and report on performance on social media platforms using tools such as Google Analytics.
  • Analyze sales data on daily basis to determine whether social media campaigns have achieved their objectives.
  • Grow engagement rate and followers on all social media platforms.
  • Monitor SEO and web traffic metrics.
  • Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.
  • Work closely with the marketing/sales team to develop social media campaigns that help to achieve corporate marketing goals and brand consistency.
  • Formulating high-quality novel written and visual content for each social media campaign.
  • Communicate with industry professionals and influencers via social media to create a strong network.
  • Overseeing customer service provided via social media.
  • Educate other staff on the use of social media and promote its use within the company (in-house roles).
  • Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management.
  • Develop content for our newsletter, blogs, product descriptions, social media, and the company website.


Requirements:

  • Minimum of B.Sc. degree in Marketing, Digital, use of social media or relevant field.
  • Minimum of 2 years of experience as a social media manager or similar role.
  • Ability to use social media strategies for brand awareness and impressions.
  • Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues.
  • Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram, and other social media best practices.
  • Proficiency in digital marketing and analytics tools such as Google Ads and Google Analytics
  • Maintains excellent writing and language skills.
  • Ability to develop the right voice for each social media platform.
  • You are a strong networker and relationship builder.
  • You enjoy finding creative solutions to problems.
  • Strong understanding of current online marketing concepts, strategies, and best practices.
  • Must possess content creation and copywriting skills.
  • Highly professional and ethical.


Location: Lekki Phase 1, Lagos.

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