Social Media Manager
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Job summary
We are seeking a creative, results-driven, and proactive Social Media Manager to manage and grow the company’s digital presence. The ideal candidate will be responsible for creating engaging content, driving online engagement, converting inquiries into leads, and supporting overall business development through digital channels.
Min Qualification:
Degree
Experience Level:
Mid level
Experience Length:
3 years
Language Requirement:
English
Working Hours:
Full Time - 9 to 5
Applicant Location:
Lagos, Nigeria
Job descriptions & requirements
Responsibilities:
Social Media Management:
- Manage and grow the company’s social media platforms (e.g., Instagram, Facebook, LinkedIn, etc.)
- Develop and implement content strategies to increase brand visibility and engagement.
- Develop content calendars aligned with marketing and business goals
- Ensure consistency in brand voice and messaging across all platforms
- Respond promptly to online inquiries and convert them into qualified sales leads
- Engage with followers, clients, and prospects to build strong online relationships
- Support client acquisition through digital interactions
- Design social media strategies aligned with business goals
- Identify target audiences and choose the right platforms
- Stay updated on trends and algorithm changes
- Work with marketing, design, and sales teams
- Coordinate with influencers or brand ambassadors
- Align social media campaigns with overall marketing plans
- Run paid social media ads
- Optimize campaigns for better ROI
- Manage budgets and targeting.
Reporting & Performance Tracking:
- Monitor and analyze social media performance metrics
- Prepare periodic reports on engagement, leads, and campaign performance
- Provide insights and recommendations to improve digital strategies
Requirements:
- Bachelor’s degree in Mass Communication, Marketing, or any related social science discipline
- Minimum of 3 years of experience in social media management, digital marketing, or related roles
- Proven experience in content creation and online audience engagement
- Excellent communication and interpersonal skills
- Strong content writing and storytelling ability
- Graphic content and basic video creation skills
- Customer service and relationship management
- Creativity and attention to detail
- Time management and ability to multitask
Key Performance Indicators (KPIs):
- Quality and creativity of the content produced
- Consistency and number of posts across platforms
- Response time to inquiries and engagement rate
- Number of leads generated and converted
- Growth in followers and audience engagement
Working Conditions:
- Office-based role with active digital engagement responsibilities
- May require occasional support for marketing events or campaigns
Location: Ikeja, Lagos
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