Social Media Manager
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Job summary
We are looking for an experienced, highly creative and results-driven social media manager to take ownership of our digital presence and help position Star Homes as a strong and recognisable brand in the short-let and serviced-apartment market. This is not a beginner's role. We are looking for someone who already understands how social media works.
Min Qualification:
OND
Experience Level:
Entry level
Experience Length:
2 years
Language Requirement:
English
Working Hours:
Full Time - 8 to 5
Applicant Location:
Lagos, Nigeria
Job descriptions & requirements
Responsibilities:
- Manage and grow Star Homes' social media presence across Instagram, Facebook, TikTok, WhatsApp Business, and other relevant platforms.
- Create, schedule, and publish engaging content, including posts, reels, videos, stories, and promotional campaigns.
- Transform apartment listings into compelling content that drives awareness, enquiries, and bookings.
- Monitor audience engagement, respond to enquiries, and maintain a consistent brand voice.
- Develop and implement strategies to increase reach, engagement, followers, leads, and conversions.
- Plan and manage paid social media campaigns using Meta Business Suite and related tools.
- Conduct competitor and market research to identify trends and growth opportunities.
- Track performance metrics and provide regular reports with actionable recommendations.
Requirements:
- Minimum of an OND qualification; higher qualifications in marketing, mass communication, digital marketing, business administration, public relations, or related fields are an advantage.
- 2–3 years of proven experience in social media management, digital marketing, content creation, or a related role.
- Experience managing social media accounts for businesses, brands, or commercial ventures.
- Experience in real estate, hospitality, tourism, or short-let property marketing is an added advantage.
- Proficiency in Instagram, Facebook, TikTok, WhatsApp Business, Meta Business Suite, Canva, CapCut, and similar tools.
- Strong understanding of content creation, audience growth, lead generation, social media advertising, analytics, and conversion strategies.
Key Competencies:
- Creative, proactive, and commercially minded.
- Strong communication and copywriting skills.
- Results-oriented with excellent organisational skills.
- Able to work independently, take initiative, and meet deadlines.
- Passionate about social media trends and continuous improvement.
Success Indicators:
- Increased brand visibility, engagement, and follower growth.
- Consistent production of high-quality content.
- Growth in enquiries, leads, and apartment bookings generated through social media.
- Measurable contribution to business revenue.
Remuneration: NGN 100,000 Monthly
Important Note: This is not an entry-level role. Candidates must demonstrate hands-on experience managing social media accounts and creating content that delivers measurable business results. Applicants should provide a portfolio, links to accounts managed, and evidence of campaign performance where possible.
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