Junior App Marketing Officer
Job summary
Support the growth of the iLOTBET mobile app by driving installs, user engagement, and retention through app marketing and ASO initiatives. Monitor app performance, reviews, ratings, industry trends, and competitor activities to identify opportunities for continuous growth. This is an onsite role.
Job descriptions & requirements
Responsibilities:
- Plan, execute, and optimize digital marketing campaigns across channels such as social media, search engines, and display networks.
- Monitor and analyze campaign performance using analytics tools, providing insights and recommendations for continuous improvement.
- Collaborate with internal teams to drive user acquisition, engagement, and retention for the company’s digital platforms.
Requirements:
- A minimum of an HND in Marketing, Business Administration, Mass Communication, or a related field
- A minimum of 1–2 years of experience in digital marketing, app marketing, performance marketing, or a related field
- Verifiable educational background
- Prior experience within the sports betting, gaming, fintech, or mobile app industry is an added advantage, but not mandatory
- Fresh graduates with relevant internship or NYSC experience in digital marketing may also be considered
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