Social Media Manager

Responsibilities:

• Develop and execute a social media strategy across Instagram, TikTok and Facebook.
• Create engaging, on-brand content (graphics, reels, stories, memes, videos, etc.).
• Manage content calendar and ensure consistent posting aligned with campaigns.
• Track trends and jump on relevant moments with quick, witty content.
• Write compelling captions that reflect our tone of voice.
• Monitor DMs, comments, and mentions to build community and strengthen relationships.
• Collaborate with the design, marketing, and sales teams for campaign alignment.
• Analyze performance metrics and optimize for growth (engagement, followers, conversions).
• Manage influencer/creator partnerships and UGC campaigns.
• Experiment with new content formats to keep our platforms fresh.

Requirements:

• Proven experience managing social media accounts for a brand or agency.
• Strong copywriting skills with a witty, relatable, and bold style.
• Solid grasp of visual storytelling, memes, and cultural trends.
• Ability to design basic graphics and edit videos (Canva, CapCut, Adobe tools).
• Comfortable using analytics tools (Instagram Insights, TikTok Analytics, etc.).
• Organized, detail-oriented, and able to manage multiple platforms.
• Creative thinker who can work independently and proactively.

Nice-to-Haves:

• Photography/videography skills.
• Experience running paid social campaigns.
• Familiarity with community management tools (Hootsuite, Buffer, Later, etc.)

What We Offer:

• Flexible, creative work environment.
• Opportunity to shape and grow a bold, Naija-inspired brand.
• Competitive pay with room to grow as we expand.