Marketing Executive

Responsibilities:

• Strategic Planning: Design and implement marketing strategies to generate leads, increase brand awareness, and drive customer acquisition in the competitive fintech space.
• Digital Campaign Management: Oversee and optimise digital marketing initiatives across channels like SEO, SEM, email, and social media, ensuring alignment with business goals.
• Content creation: Write compelling and creative copy for a variety of marketing materials, including website content, blog posts, social media updates, and promotional materials.
• Data Analysis and Reporting: Monitor and analyse key performance indicators (KPIs) and campaign performance using tools like Google Analytics to provide actionable insights and improve ROI.
• Market Research: Conduct market research to identify trends, understand customer needs, and inform marketing strategies.
• Collaboration: Work closely with other teams, such as sales, product, and design, to ensure marketing efforts are integrated with business objectives.
• Project and Budget Management: Manage project timelines, coordinate with external vendors or agencies, and assist in monitoring marketing budgets.
• Brand Consistency: Ensure consistent branding and messaging across all marketing materials and channels. 

Requirements:

• A bachelor's degree in marketing, communications, or a related field.
• Proven marketing experience, with a strong focus on digital marketing.
• Proficiency with digital marketing tools (e.g., Google Analytics, CRM systems, social media management tools).
• Strong analytical skills with a results-driven mindset.
• Excellent written and verbal communication and interpersonal skills.
• Creative thinking and innovative problem-solving abilities.
• Ability to work both independently and as part of a team in a fast-paced startup environment.
• Strong project management and organisational skills.
• Familiarity with the fintech industry is a plus.