Digital and Product Marketer

Responsibilities:

Digital Strategy & Campaign Management:

• Develop and execute SEO, SEM, and social media advertising strategies to boost traffic and conversions
• Manage Google Ads, Meta Ads, and TikTok campaigns for high ROI and low CPA
• Build and manage email marketing automations, retargeting sequences, and CRM workflows
• Create and optimize landing pages, product listings, and user funnels for better conversion rates

Analytics & Performance:

• Track and analyze campaign results using Google Analytics, HubSpot, and AI-powered dashboards
• Monitor KPIs including traffic growth, conversion rate, ROAS, and CAC
• Run A/B tests to optimize creatives, targeting, and user journeys
• Use AI-driven insights to identify growth opportunities and predict campaign performance

AI-Driven Marketing & Automation:

• Integrate AI tools (ChatGPT, Jasper, Copy.ai, HubSpot AI, Notion AI, etc.) for content creation and automation
• Use AI-based segmentation and predictive analytics to personalize campaigns
• Automate reporting, lead scoring, and customer engagement workflows

Product & Content Marketing:

• Plan and execute product launch campaigns from pre-launch to post-launch engagement
• Collaborate with creative and product teams to align marketing initiatives with business goals
• Produce engaging and conversion-focused digital content
• Conduct market and competitor research to refine strategies and improve performance

Requirements:

• Bachelor’s degree in Marketing, Business, or related field
• 3–5 years of experience in digital marketing, product marketing, or eCommerce
• Proven results in SEO, paid advertising, email automation, and conversion optimisation
• Proficiency in Google Ads, Meta Business Suite, SEMrush, HubSpot, and AI-based marketing tools
• Excellent analytical, strategic, and reporting skills
• Self-motivated, entrepreneurial mindset, and results-oriented

Location: Remote (Nigeria-based)

Remuneration: NGN 150,000 – 250,000 Monthly (Performance-Based)