Job Summary

As a social media manager, you'll manage an organization’s online presence by developing a strategy, producing good content, analyzing usage data, facilitating customer service and managing projects and campaigns.

  • Minimum Qualification: Degree
  • Experience Level: Entry level
  • Experience Length: 2 years

Job Description/Requirements

Responsibilities

As a social media manager, you'll need to:

  • develop creative and engaging social media strategies

  • manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Pinterest, Instagram, Tiktok and YouTube, adapting content to suit different channels

  • oversee, plan and deliver content across different platforms using scheduling tools such as Sprinklr, Hootsuite, Asana and Olapic

  • create.

  • e engaging multimedia content across multiple platforms

  • develop, launch and manage new competitions and campaigns that promote your organisation and brand

  • form key relationships with influencers across the social media platforms

  • undertake audience research

  • manage and facilitate social media communities by responding to social media posts and developing discussions

  • monitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics and Facebook insights

  • research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity

  • analyse competitor activity

  • recommend improvements to increase performance

  • set targets to increase brand awareness and increase customer engagement

  • manage, motivate and coach junior staff such as social media executives or assistants

  • manage a budget for social media activities

  • educate other staff on the use of social media and promote its use within your company (in-house roles)

  • encourage collaboration across teams and departments

  • regularly liaise with clients via telephone, email, conference calls or face-to-face (agency roles)

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