Senior Push and Email Specialist

Ringier One Africa Media (ROAM)

Job Summary

Your mission is to deliver relevant and engaging content on the chosen push channels (SMS, Emails, and Push Notifications), driving user engagement and user retention as well as growing our users’ base. Develop an effective multi-channel Push strategy (SMS, Emails, and Push Notifications) Effectively manage and utilise the full functionality of our key tools (Sailthru, OneSignal) Continued Analysis and performance optimisation of push channels.

  • Minimum Qualification: Degree
  • Experience Level: Mid level
  • Experience Length: 2 years

Job Description/Requirements

Requirements:

  • Bachelor’s degree or relevant marketing qualification preferred.
  • Experience with Email & Push Marketing platforms such as Sailthru, Hubspot, OneSignal, etc.
  • 2 - 3 years of experience deploying, developing and optimizing email campaigns.
  • Proven execution & understanding of email best practices.
  • Familiar with A/B testing best practices.
  • Good knowledge of HTML.

Job Description:


Organizational:

  • Communicate with colleagues and share insights on Slack
  • Utilise Trello to update task status
  • Weekly coordination with Campaign Managers and community managers

Functional:

Develop an effective multi-channel Push strategy:

  • Develop tailored email & push marketing strategies for each brand, to help drive user engagement and retention
  • Work with local campaign managers to ensure email & push strategy aligns with local business goals.
  • Write, have approved, execute and conclude channel improvement briefs on time

Effectively manage and utilise the full functionality of our key tools:

  • Effectively execute personalisation initiatives for email
  • Effectively utilise functionality that drives user retention and re-activation for email channel
  • Continuously conduct content and creative testing to determine the long-term effectiveness of test campaigns versus control frameworks
  • Own the process of creating, growing, and maintaining the health of subscriber lists to improve reach and drive engagement
  • Support new offline and online projects/initiatives by the businesses
  • Manage channel ad placements and blast campaigns

Continued Analysis and performance optimisation of push channels:

  • Work closely with direct reports to regularly analyze results, produce and communicate insights, and make relevant course corrects to drive KPIs
  • Monthly check that automated campaigns (e.g transactional emails) are triggered as per logic document and actively escalate any issues found
  • Draw insights on best practices, campaign enhancements, and new industry trends
  • Analyse KPIs performance and gather insights to improve the channel
  • Monthly completion of channel actuals vs targets in forecasts
  • Coordinate with design and content teams for visual assets and content

Salary Range: $18,000 - $20,000 Gross per year

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