Mobile App Marketer
Job summary
The Mobile App Marketer is responsible for developing and executing marketing strategies that drive mobile app awareness, user acquisition, engagement, retention, and revenue growth. The role involves managing digital marketing campaigns, optimizing app store visibility (ASO), analyzing Develop strategies to increase Android and iOS app downloads.
Job descriptions & requirements
Responsibilities:
- Develop and implement comprehensive marketing strategies to promote the mobile application
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Create user acquisition plans aligned with business objectives and growth targets
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Conduct market research to identify customer needs, market trends, and competitor activities
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Define target audience segments and develop customer personas
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Prepare marketing calendars and campaign roadmaps
Plan and execute paid advertising campaigns across platforms such as: Google Ads, Meta (Facebook & Instagram), TikTok Ads, Apple Search Ads, LinkedIn Ads (where applicable)
- Optimize campaigns to maximize app installs and minimize cost per acquisition (CPA)
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Manage marketing budgets effectively to achieve the highest return on investment (ROI)
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Identify and leverage new user acquisition channels
- Develop onboarding campaigns for new users
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Create retention strategies to increase daily and monthly active users
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Execute push notification and in-app messaging campaigns
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Implement customer loyalty and referral initiatives
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Reduce user churn through engagement and reactivation campaigns.
Requirements:
- Minimum qualification of a BSC
- 2 years of previous experience in a similar role
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