Marketing Strategist

Responsibilities:

• Develop and execute disruptive marketing strategies for artist rollouts, live events, and brand campaigns.
• Track trends in music, youth culture, and digital media to keep MVG ahead of the curve.
• Collaborate with artists, creative teams, and external partners to build stories that travel — from Lagos to the world.
• Manage cross-platform campaigns (TikTok, Instagram, X/Twitter, YouTube), including influencer activations and paid media
• Oversee PR, brand partnerships, and event promotions that amplify artist visibility.
• Analyse campaign performance and translate data into actionable growth insights.
• Maintain marketing calendars, rollout timelines, and budgets for precision execution.
• Drive community-building efforts around MVG artists and content — turning fans into loyal supporters.

Requirements:

• Deep understanding of entertainment marketing, digital strategy, and brand storytelling.
• Proven ability to design and manage creative campaigns from concept to execution.
• Strong knowledge of analytics and performance tools (Chartmetric, Meta Ads Manager, TikTok Ads, YouTube Studio, Mailchimp, Canva, etc.).
• Excellent communication skills — able to bridge artists, executives, and creatives.
• Bachelor’s degree in Marketing, Communications, Media, or related field.
• Experience in music or youth-culture-focused brands is a major plus.

Key Performance Indicators (KPIs):

• Growth in artist and label engagement across DSPs and socials.
• Increase in streaming, followers, and conversion metrics.
• Consistent on-time campaign delivery within budget.
• High-impact PR placements and playlist inclusions.
• Tangible ROI from ads, influencer pushes, and collaborations.