Marketing Manager

Responsibilities:

• Develop and execute a comprehensive marketing vision and strategy for all products, aligning with business goals.
  
• Plan and execute 360-degree marketing campaigns including social, digital, content, and offline channels
  
• Oversee SEO, PPC, social media, email marketing, and content marketing efforts to ensure measurable results.
  
• Conduct market research and analyze customer behavior to inform strategies
  
• Ensure consistent brand messaging and identity across all marketing channels and products.
  
• Manage marketing budgets and track ROI of campaigns
  
• Lead content creation, media planning, advertising, and partnerships
  
• Set KPIs, track marketing performance, and deliver insights to guide decision-making.
  
• Build and oversee a small marketing team or collaborate with agencies
  
• Generate detailed reports on marketing performance and improvement plans

Requirements:

• A bachelor's degree in Marketing, Business Administration or a related field, with at least a Second Class Upper (2:1)
  
• Minimum 5 years of marketing experience with demonstrable results
• Proficient in SEO, SEM, Google Analytics, Meta Ads, email automation, and CRM systems
• Strong understanding of traditional marketing tactics, including event management, print media, and partnerships.
  
• Ability to craft and execute go-to-market strategies for B2B and B2C products.
  
• Exceptional analytical and problem-solving skills, with a data-driven approach to decision-making.
  
• Excellent strategic thinking, leadership, and project management skills
  
• Exceptional communication and storytelling ability
  
• Experience working in fast-paced startups or product-based businesses is a plus