Marketing Manager

Responsibilities:

• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Increasing brand awareness.
• Coordinating marketing strategies with the sales, financial, public relations, and production departments.
• Developing and managing the marketing department's budget.
• Overseeing branding, advertising, and promotional campaigns.
• Managing the marketing department's staff.
• Preparing and presenting quarterly and annual reports to senior management.
• Promoting our brand at trade shows and major industry-related events.
• Keeping informed of marketing strategies and trends.

Requirements:

• Minimum academic qualification of a Bachelor's degree in marketing, finance, business administration, or similar.
• A master's degree in a relevant field will be advantageous.
• Minimum of 3 - 4 years of proven work experience as a marketing manager.
• Demonstrable experience in marketing together with the potential and attitude required to learn
• Proven experience in identifying target audiences and in creatively devising and leading across-channels marketing campaigns that engage, educate and motivate
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Experience in setting up and optimizing Google Adwords campaigns
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
• A sense of aesthetics and a love for great copy and witty communication
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Extensive knowledge of marketing strategies, channels, and branding.
• Superb leadership, communication, and collaboration abilities.
• Exceptional analytical and problem-solving skills.
• Strong time management and organizational abilities

Location: Lekki Ajah, Lagos