Marketing Manager

Responsibilities:

Brand Strategy & Management:

• Define and implement a cohesive brand strategy that integrates our farming story and FMCG product offerings.
• Lead brand positioning, messaging, and visual identity across all channels.
• Build brand equity and consumer trust by highlighting our farm-to-table value chain.

Marketing Campaigns & Execution:

• Plan and execute omnichannel marketing campaigns to drive awareness, engagement, and sales.
• Lead ATL (TV, radio, print) and BTL (on-ground activations, in-store promotions) initiatives.
• Oversee digital marketing, including social media, SEO/SEM, influencer partnerships, and content marketing.

Product Marketing:

• Collaborate with product and sales teams to launch new products, with compelling go-to-market strategies.
• Conduct market research, competitive analysis, and consumer insights to inform product positioning.
• Develop packaging, merchandising, and in-store branding strategies.

Team Leadership & Collaboration:

• Lead and grow a high-performing marketing team.
• Collaborate cross-functionally with sales, supply chain, farm operations, and product development teams.

Performance & Budget Management:

• Set KPIs, monitor marketing ROI, and optimize strategies accordingly.
• Manage the marketing budget effectively, ensuring high-impact results within budget constraints.

Requirements:

• Bachelor’s degree in Marketing, Business, or related field.
• 3+ years of marketing experience in the FMCG sector, with at least 2 years in a leadership role.
• Strong understanding of consumer behaviour, brand development, and FMCG sales channels.
• Proven experience in digital and traditional marketing channels.
• Exposure to or interest in agricultural supply chains, sustainability, or farm-based brands is a strong advantage.
• Excellent communication, leadership, and project management skills.

Location: Owerri

Remuneration: NGN 250,000