Marketing and Growth Executive
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New
Job summary
We are seeking a highly driven travel marketing & growth manager to lead the company's marketing, brand growth, lead generation, and customer acquisition efforts. The ideal candidate will be responsible for developing and executing marketing strategies that increase brand visibility, generate qualified travel inquiries, and support revenue growth. The successful candidate will take ownership of the company's digital presence, content strategy, advertising campaigns, market research, and customer acquisition initiatives while positioning the brand as a leading luxury travel company.
Min Qualification:
HND
Experience Level:
Mid level
Experience Length:
3 years
Language Requirement:
English
Working Hours:
Full Time - 8 to 5
Applicant Location:
Lagos, Nigeria
Job descriptions & requirements
Responsibilities:
Marketing & Brand Growth:
- Develop and implement comprehensive marketing strategies aligned with company goals.
- Increase brand awareness across digital platforms.
- Strengthen the company's positioning within the luxury travel market.
- Identify new opportunities for customer acquisition and business growth.
Content Creation & Social Media Management:
- Create and manage monthly content calendars.
- Develop engaging content for Instagram, TikTok, Facebook, LinkedIn, and other relevant platforms.
- Design, edit, and publish reels, videos, stories, carousels, graphics, and promotional materials.
- Write compelling captions, advertising copy, and campaign messaging.
- Maintain consistent brand identity and messaging across all channels.
Market Research & Product Insights:
- Research luxury hotels, resorts, destinations, airlines, cruises, and travel experiences.
- Monitor travel industry trends and customer preferences.
- Conduct competitor analysis and identify market opportunities.
- Recommend new travel packages, promotions, and marketing initiatives.
Lead Generation & Customer Acquisition:
- Develop and execute lead generation campaigns.
- Build and optimize marketing funnels using social media, email marketing, and WhatsApp.
- Generate qualified travel inquiries and nurture prospects through the customer journey.
- Collaborate with the sales team to improve conversion rates.
Digital Advertising:
- Plan, launch, monitor, and optimize Meta advertising campaigns.
- Manage advertising budgets efficiently.
- Conduct audience testing and campaign performance analysis.
- Improve campaign effectiveness and return on investment.
Partnership & Influencer Marketing:
- Identify and engage relevant influencers, creators, and strategic partners.
- Coordinate collaborations and promotional campaigns.
- Develop partnership opportunities that support business growth.
Reporting & Performance Management:
- Monitor and report on key marketing metrics.
- Prepare weekly and monthly performance reports.
- Provide recommendations for continuous improvement.
Requirements:
- Proven experience in digital marketing, social media marketing, or growth marketing.
- Experience managing Meta advertising campaigns.
- Strong content creation and copywriting skills.
- Proficiency in Canva, CapCut, and related marketing tools.
- Strong analytical and problem-solving skills.
- Experience in the travel, tourism, hospitality, or luxury industry is an advantage.
- Ability to work independently and take ownership of growth initiatives.
Key Performance Indicators (KPIs):
- Qualified travel inquiries generated monthly.
- Cost per lead.
- Social media growth and engagement.
- Website traffic and conversion metrics.
- Return on advertising spend.
- Lead-to-booking conversion support.
- Brand awareness growth.
Location: Lagos (Hybrid/Remote)
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