Marketing Executive/Manager

Responsibilities:

• Plan, execute, and manage digital marketing campaigns across social media platforms (Facebook, Instagram, WhatsApp, LinkedIn, TikTok, Google).
• Generate quality student leads through paid ads, organic content, landing pages, and online promotions
• Manage and regularly update the company website, ensuring content accuracy, event updates, and lead capture forms
• Create engaging content (posts, reels, banners, captions, short videos) aligned with recruitment intakes and events
• Monitor, analyse, and report on campaign performance, lead quality, conversion rates, and ROI
• Coordinate closely with the student recruitment and admissions team to align marketing activities with enrolment targets
• Handle social media inboxes, comments, and enquiries, ensuring timely and professional responses.
• Support promotion of education fairs, seminars, webinars, and office events through digital channels
• Maintain a lead database and ensure proper handover of leads to counsellors/sales executives.
• Research competitors, market trends, and student behaviour to improve campaign effectiveness.
• Ensure all digital activities comply with brand guidelines and professional standards.

Requirements:

• 2 years of experience
• Degree in a related field