Head of Retail and Brand Experience

Responsibilities:

Retail Strategy & Performance Leadership:

• Develop and execute the retail strategy to drive sales growth, customer loyalty, and brand visibility.
• Oversee retail store operations, ensuring operational excellence, profitability, and compliance with brand standards.
• Monitor sales performance, customer data, and market trends to inform decisions and improve results.
• Lead seasonal retail planning, promotions, and product launches in collaboration with the CEO.

Brand Experience & Customer Journey:

• Own the end-to-end customer experience across all touchpoints (in-store, wholesale, and brand interactions).
• Curate and guide product styles and collections in line with the brand’s identity and customer insights.
• working closely with the production team to ensure commercially viable, market-ready products that support sales performance.
• Ensure consistent brand expression in visual merchandising, service standards, and customer engagement.
• Set and monitor service quality standards, ensuring every customer interaction reflects the brand’s positioning.
• Act as a brand ambassador, representing Hope Fashion professionally to key customers, partners, and stakeholders.

Production Alignment & Delivery Oversight (Strategic):

• Overseeing day-to-day factory operations, factory staff management, and technical production matters.
• Provide strategic oversight and prioritisation for garment production through BK3 to ensure alignment with

Hope Fashion’s retail and wholesale needs:

• Translate retail priorities (collections, timelines, quality expectations) into clear production directives.
• Review production plans, delivery schedules, and output performance with the BK3 production & operations manager.
• Escalate production risks, delays, or quality concerns to the CEO only when they exceed agreed thresholds.

Team Leadership & Capability Building:

• Lead, coach, and develop retail teams to deliver strong performance and customer service excellence.
• Set clear goals, KPIs, and performance expectations for direct reports.
• Build a high-performance, customer-centric culture across retail operations.
• Partner with Group HR on recruitment, onboarding, training, and performance management.

Commercial & Stakeholder Management:

• Oversee wholesale relationships and key retail partnerships.
• Collaborate with finance to track retail margins, inventory turnover, and revenue performance.
• Provide regular performance reports and insights to the CEO.
• Work closely with Blings & Blangs and Fabric Printing Global (where relevant) to ensure cohesive brand output.

Decision Rights & Escalation Framework (Role Clarity):

• Owns retail strategy execution, brand experience standards, retail sales performance and production prioritisation for Hope Fashion
• Influences production timelines, delivery sequencing, quality expectations and brand standards

Requirements:

• A minimum of 5  years of experience in fashion retail, brand management, or luxury/lifestyle retail
• Proven leadership experience managing retail teams and store operations
• Strong understanding of ready-to-wear fashion production cycles
• Commercial mindset with ability to balance creativity and profitability
• Excellent stakeholder management and communication skills

Preferred Skills:

• Experience working closely with garment factories or production teams
• Background in premium or aspirational fashion brands
• Exposure to wholesale channels and multi-store operations

KPIS:

• Retail revenue growth and profitability
• Team performance
• Customer satisfaction and repeat purchase metrics
• Inventory efficiency and sell-through rates
• On-time delivery of collections from BK3
• Brand consistency and customer experience scores

Remuneration: NGN500,000 - 600,000 Monthly