Social Media & Content Manager

Responsibilities:

Content Creation & Management:

• Plan, develop, and schedule daily content across Instagram, Facebook, TikTok, and LinkedIn.
• Create high-quality short-form and long-form video content, including property tours, client testimonials, agent introductions, and market updates.
• Develop engaging captions, hashtags, and tailored copy relevant to the Nigerian real estate audience.

Video Production:

• Shoot and edit professional videos using a smartphone or basic camera equipment.
• Incorporate graphics, text overlays, transitions, and music to enhance content quality.
• Apply best practices in lighting, audio, and framing for visually appealing property showcases.

Community Engagement:

• Manage and respond promptly to comments, direct messages, and inquiries.
• Actively engage with online communities, including real estate groups, influencers, and prospective clients.
• Build and maintain a strong, interactive online brand presence.

Strategy & Analytics:

• Develop and manage a content calendar aligned with property launches, open houses, and market trends.
• Monitor performance metrics (reach, engagement, leads, conversions) and provide regular reports.

Lead Generation

• Utilise social media tools such as polls, CTAs, and forms to generate and capture leads.
• Collaborate with the sales team to convert digital inquiries into qualified appointments.
  
  

Requirements:

• A minimum of 2 years’ experience in social media management, with at least 1 year in the real estate sector in Nigeria .
• Demonstrated success in audience growth and lead generation through social platforms.
• Proficiency in shooting and editing videos using smartphones or entry-level cameras.
• Familiarity with editing tools such as CapCut, InShot, Premiere Rush, or similar.
• Understanding of video composition, lighting, and sound.
• Strong understanding of Instagram (Reels, Stories, Posts), Facebook (Pages, Groups, Ads), TikTok, and LinkedIn.
• Experience using scheduling tools such as Meta Business Suite, Later, or Buffer.
• Excellent written and verbal communication skills.
• Ability to create compelling, locally relevant content for Nigerian audiences.
• Basic graphic design skills using tools like Canva or similar platforms.
• Video production skills and Platform knowledge