Brand and Marketing Manager

Responsibilities:

Marketing Strategy & Leadership:

• Develop and execute a comprehensive marketing strategy aligned with business goals
• Define quarterly and annual marketing roadmaps
• Lead brand positioning to ensure top-of-mind awareness and market leadership
• Translate company objectives into campaigns, content, and growth initiatives
• Manage and mentor the marketing team (social, graphics, content, ads

Social Media Leadership:

• Oversee multi-platform social media strategy (Instagram, TikTok, X, YouTube, LinkedIn, etc.)
• Build and maintain a consistent brand voice and tone
• Track and improve: For the Social media team,  engagement rate,  reach, impressions,  follower growth, and conversion from social media
• Work hand in hand to identify trends, viral opportunities, and platform-specific strategies
• Lead content calendars and campaign rollout

Digital Marketing & Performance:

• Plan and execute paid marketing campaigns (Meta, Google, TikTok Ads)
• Optimize for CAC (customer acquisition cost), ROAS (return on ad spend), and conversion rates
•  Manage SEO strategy, keyword growth, rankings, traffic share,  email marketing campaigns, and website conversion funnels
• Collaborate with tech/product teams on tracking, attribution, and automation

Creative Direction (Graphics & Content):

• Lead visual identity and ensure brand consistency across all touchpoints
  
• Supervise and guide the graphics/design team 
  
• Approve campaign creatives, social media designs, website banners, and product visuals, 
  
• Ensure all creative outputs are High-quality, Conversion-focused and On-brand

Campaign Planning & Execution:

• Lead major campaigns (e.g., Black Friday, Christmas, Promotions, Giveaways)
• Develop Campaign concepts, Messaging frameworks, and Content rollouts
• Coordinate across teams (operations, finance, tech, customer support)
• Ensure on-time, high-impact execution

Analytics & Reporting:

• Define and track core metrics: traffic & digital share, Conversion rates, Revenue contribution from marketing, and social performance metrics
• Build dashboards, deliver monthly performance reviews, and campaign post-mortems
• Use data to continuously optimize strategy

Brand & Growth Initiatives:

• Drive brand partnerships and collaboration
  
• Identify and execute growth opportunities
• Improve customer journey and retention strategies
• Support influencer and community marketing efforts
• Cross-Functional Collaboration
  
• Work closely with sales, operations (for demand planning), tech team (for integrations & tracking), and customer support (for feedback loops)
  
• Align marketing efforts with business operations and inventory

Requirements

• 3–5 years in marketing (preferably digital/e-commerce)
• Proven experience leading multi-channel marketing teams
• Strong background in social media and paid advertising Skills
• Strategic thinking and execution ability
• Strong analytical and data interpretation skills
• Deep understanding of social media algorithms, digital advertising platforms, SEO, and content marketing
• Creative direction and design sensibility
• Project management and leadership skills

Key Performance Indicators (KPIs):

• Revenue contribution from digital channels
• Social media growth & engagement rate
• Paid ads performance (ROAS, CAC)
• Website conversion rate
• SEO performance (ranking keywords, traffic share)
• Campaign ROI and execution success
• Brand visibility and recall metrics

Tools & Platforms:

• Meta Ads Manager, Google Ads
• Google Analytics / GA4
• SEO tools (Ahrefs, SEMrush, etc.)
• Email marketing tools (Mailchimp, Klaviyo, etc.)
  
• Design tools (Canva, Adobe Suite, Figma)
  
• CRM and analytics dashboards