Job Summary

We are a through-the-line advertising agency offering our clients a full menu of services

  • Minimum Qualification: Degree
  • Experience Level: Mid level
  • Experience Length: 2 years

Job Description

  • Plan and execute multi-platform digital marketing campaigns.
  • Own our brand messaging strategy and standards.
  • Oversee email marketing and lead nurturing efforts. 
  • Plan and run conversion testing and other experiments. 
  • Own the use of our marketing technology platforms. 
  • Be the point of contact for related vendors and agencies, as needed.
  • Coordinate with our content manager on the scope and direction of content creation. 
  • Develop and execute an ongoing content promotion strategy. 
  • Act as our community manager on our social media accounts.
  • Work with the sales team on lead qualification, marketing-to-sales handoff processes, etc.
  • Work with the leadership team to understand business objectives and revenue goals, as part of the strategy development process. 
  • Create landing pages and other conversion opportunities. 
  • Report on key results and other predetermined KPIs on a regular basis, such as website traffic, lead generation, revenue attribution, and so forth.
  • Proactively stay on top of digital marketing trends and news, so as to inform future growth strategies and opportunities. 
  • Oversee paid media advertising campaigns on Google, LinkedIn, Facebook, and so on.
  • Act as the owner of our website performance, with a focus on optimizing for search and user experience.
  • Bachelor’s degree in marketing, communications, advertising, or a related field.
  • Historical track record of success in a digital marketing role.
  • Exceptional project management skills, with a keen eye for detail. 
  • Comfortable working in a fast-paced, deadline-driven environment. 
  • Self-directing and agile, with the ability to quickly pivot strategies, as needed.
  • Experience with marketing automation, email marketing, and other related platforms.
  • Passionate, creative thinker with exceptional analytical skills. 
  • Team player with superb collaboration and communication skills. 
  • Outstanding communication and interpersonal skills.
  • Has a finger on the pulse of what’s happening in digital marketing, with an insatiable hunger for learning.

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