Assessment

Marketing Analyst

Jobberman Nigeria

Why is there a skills assessment?
The employer wants to assess each candidate equally and fairly, and give you the opportunity to show your abilities.
How long is the assessment?
Normally between 25 - 45 mins depending on the skill being assessed.
Can I retake the assessment?
No, you can't re-take an assessment
Make sure you are ready and can focus 100% with no distractions.

Job Summary

Your mission is to work with the Marketing team and cross-functional teams to deliver operational support and handle down-end execution and ROI tracking of marketing activities for Soft Skills Training and assessments.

  • Minimum Qualification: Degree
  • Experience Level: Entry level
  • Experience Length: 2 years

Job Description/Requirements

Reporting to 

  • Marketing Specialist


Key  Responsibilities

● Create relevant high impact value marketing campaigns strategy and tactics aimed at delivering a consistent increase in lead generation to soft skills training and driving up the number of end-line test takers. 

● Take ownership of the end-to-end process, from concept to creation and beyond. 

● Identify and create engagement tactics for different mediums & groups to generate soft skills training leads using designated forms. 

● Segment soft skills training learners for every cohort for the purpose of communicating to them on end line test while monitoring the group progress 

● Carry out various marketing surveys such as one on the importance of soft skills training from employer-side which will inform strategic decisions and plans on soft skills training push. 

● Prepare reports with clear insights on soft skills training progress and overall performance from a marketing perspective. 

● Formulating cross-platform marketing strategy for Soft Skills training. 

● Attend meetings as well as wider cross-functional sessions to learn the scope and responsibilities of each assigned project 


Key Relationships 

● Youth Engagement team 

● BI and Product Team 

● Sales Team



KPIs to measure success.

● Lead generation, the Website traffic and Conversion Rates

● Marketing ROI


Key Skills & Competencies

● Bachelor’s degree in journalism, communications, marketing, or a related field. 

● Minimum of 2 years of marketing experience (digital and traditional). 

● Proficient in Microsoft Office Suite (Word, Excel), Adobe Creative Suite and analytics software. 

● Excellent written and verbal communication skills. Highly organized, detail-oriented and effective communicator. 

● Ability to work in a fast-paced, high-pressure environment.

● A proactive approach to working, showing initiative and seeking appropriate guidance and input from others when needed

● Can work independently when required, but can also take direction. 

● Multi-tasking and time-management skills, with the ability to prioritize tasks. 

● Show an understanding of campaign creation to execution with respect to Marketing objectives, business goals, messaging and strategy. 

● Candidate should possess strong organizational,  problem-solving, and interpersonal skills. 

● This entails teamwork, collaboration, and an ability to prioritize and handle multiple assignments simultaneously. 

● Analytical skills to determine marketing effectiveness and ROI of customer engagement effort.


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