Marketer

Responsibilities:

• Develop and execute marketing strategies and campaigns across digital and offline channels.
• Conduct market research to understand customer needs, industry trends, and competitor activities.
• Manage social media platforms, create engaging content, and monitor audience engagement.
• Plan and run digital ads, email marketing, influencer campaigns, and promotional activities.
• Track and analyze marketing metrics to measure campaign effectiveness and optimize performance.
• Collaborate with sales, design, and product teams to align marketing efforts with business goals.
• Create marketing materials, including brochures, newsletters, videos, and presentations.
• Manage brand identity and ensure consistency across all marketing communications.
• Assist in planning events, product launches, and promotional activities.
• Prepare reports and present insights to management.

Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 2–5 years of experience in marketing or a similar role.
• Strong understanding of digital marketing channels and tools (SEO, SEM, social media, email marketing).
• Proficiency in marketing tools such as Google Analytics, Canva, CRM systems, or social media schedulers.
• Excellent communication, writing, and presentation skills.
• Creative mindset with strong problem-solving and analytical abilities.
• Ability to manage multiple projects and meet deadlines.
• Knowledge of branding, market research, and customer behavior.
• Team player with strong interpersonal skills and adaptability.