Key Account Manager – Industrial Marketing (Nigeria)
Job descriptions & requirements
Our client is seeking an experienced and results-driven Key Account Manager – Industrial Marketing to grow and manage key B2B accounts across major heavy industries in Nigeria. This is a high-impact role for professionals who enjoy field engagement, strategic marketing execution and long-term relationship building. Location : Nigeria (Hybrid – Field & Work From Home) Industry Focus : Cement | Steel | Mining | Power | Paper & Allied Industrial Sectors
Role Overview
The role focuses on market development, brand positioning, dealer engagement and driving business growth across industrial segments. It requires extensive field travel, strong industry networking and hands-on execution of regional marketing initiatives.
Key Responsibilities
- Develop and execute region-specific industrial marketing strategies
- Build, manage and grow key accounts and dealer networks
- Plan and execute product launches, dealer meets, exhibitions and trade fairs
- Conduct competitive market analysis and identify new business opportunities
- Support sales teams with product demonstrations, marketing tools and benchmark studies
- Track ROI of marketing initiatives and prepare performance dashboards
- Execute digital marketing initiatives and gather customer and market feedback
- Coordinate with cross-functional teams to align branding and business objectives
Experience & Skills Required
- Minimum 5 years’ experience in B2B / Industrial Marketing
- Strong industry connections within Cement, Steel, Power and Mining sectors
- Proven experience in product branding, channel development and lifecycle management
- Excellent communication, planning and execution capabilities
- Analytical mindset with strong reporting skills
- Willingness to travel extensively
Qualifications
- Bachelor’s Degree
- MBA or certification in Marketing/Business Development
Ideal Candidate Profile
- Strong relationship builder with influential industry contacts
- Self-driven, strategic and target-oriented
- Highly organized with strong attention to detail
- Comfortable working independently in a field-intensive role
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