Junior Digital Marketer

Company Description Pareto Finance Ltd is a growing financial services organization focused on providing accessible and innovative solutions to individuals and businesses. The company emphasizes transparency, reliability, and customer-centric service, aiming to simplify financial decision-making for its clients. Pareto Finance Ltd values collaboration, continuous learning, and the use of technology to improve service delivery. Team members are encouraged to contribute ideas, develop professionally, and help build strong relationships with clients in a dynamic market environment.

Role Description This is a full-time, on-site Junior Digital Marketer role based in Lagos. The Junior Digital Marketer will support the planning and execution of digital marketing campaigns across social media, email, and other online channels. Day-to-day tasks include creating and scheduling content, monitoring campaign performance, assisting with lead generation activities, and analyzing web and marketing data to provide insights. The role involves collaborating with senior marketing team members, maintaining consistent brand messaging, and contributing to ideas that improve engagement and conversion. The successful candidate will be expected to stay up to date with digital trends and support the optimization of the company’s online presence.

Qualifications

• Strong foundational skills in Digital Marketing and general Marketing principles.
• Practical experience or training in Social Media Marketing and online audience engagement.
• Ability to support Lead Generation activities and nurture prospective clients through digital channels.
• Basic understanding of Web Analytics tools and the ability to interpret online performance metrics.
• Good written and verbal communication skills, with attention to detail in content creation.
• Ability to work collaboratively in an on-site team environment and manage multiple tasks.
• Interest in the financial services sector and willingness to learn industry-specific concepts.
• Relevant academic background or certification in Marketing, Business, Communications, or a related field is beneficial.
• Familiarity with common digital tools and platforms (e.g., social media dashboards, email marketing tools, basic design tools) is a must

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