Insurance Marketing Manager

Responsibilities:

Marketing Strategy & Planning:

• Develop and implement comprehensive marketing strategies to achieve sales targets.
• Conduct market research to identify new business opportunities and customer needs.
• Monitor industry trends and competitor activities.

Sales & Business Development:

• Drive customer acquisition and retention strategies.
• Build and maintain relationships with corporate clients, brokers, and agents.
• Lead and supervise the marketing/sales team to achieve set targets.
• Develop proposals and presentations for prospective clients.

Brand Management:

• Enhance brand visibility through campaigns, events, and digital marketing.
• Coordinate promotional activities and product launches.
• Manage advertising, public relations, and social media presence.

Product Development Support:

• Collaborate with underwriting and product teams to design competitive insurance products.
• Provide customer feedback and market insights for product improvement.

Performance Monitoring & Reporting:

• Track marketing performance metrics and ROI.
• Prepare periodic sales and marketing reports for management.
• Ensure marketing activities align with regulatory and compliance requirements

Customer Relationship Management:

• Ensure high levels of customer satisfaction.
• Address client inquiries and resolve escalated issues.
• Maintain accurate customer records and data.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, Insurance, or related field.
• Professional certification (e.g., CIIN, ACII) is an advantage.
• Minimum of 5–7 years’ experience in insurance marketing or sales.
• Strong understanding of insurance products and regulatory environment.
• Proven leadership and team management skills.
• Excellent communication, negotiation, and presentation skills.
• Proficiency in MS Office and CRM software.